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Roger Penske on whether NASCAR team is behind the Toyotas

If you somehow missed it, Team Penske driver Brad Keselowski sounded the alarm bells Friday about what he perceives to be Toyota’s massive advantage in the Cup Series right now. His tweet was met with a hostile response from the Toyota camp.

So how does Roger Penske feel about Keselowski’s tweet and his team going up against Toyota? Fortunately, he was at Sonoma on Saturday to answer that question.

“Look, I’m not on Twitter,” he told a couple reporters when asked about the situation. “I don’t regard that the way I run my business, and Brad has his own thoughts that are probably not the feeling of the team at this point.

“Toyota has done a great job in preparation for the last part of the series. I think we had good cars early on. I think we’re a little bit behind right now. But it doesn’t mean we’re giving up, for sure.”

Penske cited Joey Logano’s seventh-place qualifying effort on Friday and Ryan Blaney’s playoff potential as evidence the team is making gains. But he stopped himself after starting to go down that road.

“I’m not one that decides to talk about my pluses and minuses in the media, to be honest with you,” he said.

OK, but what about politicking to NASCAR for help when one manufacturer starts to get ahead, as was commonplace in the old days? Does he see a purpose in that?

“NASCAR has the responsibility to have a level playing field, and if they determine that it isn’t, they can look at engines, they can look at aero and those things, and I’m sure they’re doing that right now,” he said. “But at this point, we all started with the same set of rules. Toyota has gotten hot here at the end and we’ve got to acknowledge that professionally.

“On the other hand, we’re not going to give up.”

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Social Spotlight with Scott McLaughlin

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Each week, I ask a member of the racing community to shed some light on their social media usage. This week: Australian Supercars driver Scott McLaughlin, who has been dominating that series this season by leading in points, wins and poles for DJR Team Penske. I spoke with McLaughlin at Watkins Glen, where he was on hand to watch his Penske teammates in the NASCAR race.

I’m curious to see how social media use in Supercars compares to the NASCAR world because in NASCAR, it seems like almost all the drivers are on Twitter and they’re very engaged with each other and with the fans. How is the Twitter community for Supercars?

I’d have to say that the Twitter community is actually not as big in Australia as it is in America. For instance, I feel like it’s very popular in NASCAR, but for us in Supercars, Instagram and Facebook are far bigger, and not so much Twitter.

Is that because you guys have a little bit of a younger audience, as far as you know, than maybe NASCAR does?

I think so. It’s just Twitter isn’t a popular social media tool in Australia. It’s used by a lot of people, but for following, I feel like a lot of people love seeing the photos. They can do that on Twitter, too, but on Instagram…I don’t know, it’s weird. Australians are weird. Let’s say that. (Laughs)

What is your favorite form of social media to use?

I like Instagram. It’s quick, easy, picture, bang on there and it’s a cool little thing. Facebook is good because I like commenting back — it’s quite easier to do that. And Twitter, I like it for the news. I watch it all and follow the NASCAR teams and stuff, so when I wake up in Australia, I can see what’s going on. It’s sort of my news source.

Do you ever go back and forth with other drivers on there? Is there a dialogue at all?

Yeah, I do. I speak to most of my teammates from America on there, DM on Twitter mostly. That’s sort of my text tool in some ways. Instagram probably not so much, but Twitter is probably the main point I use for interacting with my teammates over here.

I noticed a post you just had recently where you took your mom and dad for a spin in your car. So you posted that on Instagram, and it also gets posted on Facebook and Twitter. Do you have somebody that helps you take those posts and put them in different places, or do you have to manually go yourself and put it on all the platforms?

I do it all myself on my Twitter. It’s something I enjoy. When I was growing up, my hero was Greg Murphy, a famous race car driver in Australia, and all I wanted to know was what he was doing. I’ve sort of taken that on board and gone well with it — that’s what I do on my social media, tell people what I’m doing. It’s a cool thing to bring the fans closer to you and it’s something that I enjoy. It’s not a burden to me at all.

What’s the fan interaction like? You said you go back and forth with people on Facebook, you comment back to them. Do you see what people comment on Twitter and Instagram as well?

Yeah, absolutely. You have your good and bad ones, sometimes you have some rude ones, but you shouldn’t be on social media if you can’t (deal with) the hate. I have a lot of fun with it sometimes. I’ve seen Brad (Keselowski) on there a couple times — he is so funny with some of the dudes on Twitter. But it’s all part of the gig. I enjoy the interaction, like I said.

If you get a negative one, do you block them, do you just ignore them? How do you handle it?

It all depends on what they say. If they say something really bad that I don’t want on my social media, things I don’t find appropriate, then I will block them because you don’t need that stuff, but it’s more for my own fans to see that. I have a lot of young people that follow me as well, and it’s just a bit of respect. Like I said, if you can’t (deal with) the hate then you shouldn’t be on it. I’m pretty sure I’m not too bad at it.

Do you have any accounts that you just use for your personal use? Because obviously you have a lot of public stuff, but you might want to have stuff just for your friends and family. Anything like that?

I have Snapchat, and that’s the only thing I’ve got that’s private. I have a private Facebook page too, but people still seem to find you on there anyway. But my Snapchat is something that’s quick, it’s easy and communicates with a lot of people over in America as well.

So any thoughts on making your Snapchat public, or do you just want to keep that as your own space?

I think that’s the only thing I’m gonna keep private. I feel like I do enough that people can see a lot of my life, and then I’ve got Snapchat there just for a little bit of fun.

Over here, I feel like a lot of young people are like, “Ah Facebook, that’s what our parents use,” and you’re starting to get a lot of the Millennials away from it and they don’t really use Twitter either. Do young people in Australia still use Facebook a lot?

Oh yeah. But I am noticing that a lot of the older generation is using Facebook. Even my Nana is on Facebook, and that’s pretty scary. It’s one of those things that’s quite diverse these days, but definitely the older generation is using that sort of stuff a lot.

How much time do you have to put into it? Do you get the pictures from people and have to say, “Here, can you give me a picture from last weekend?” and you go and try to find the right one for Instagram? How does that process work?

That’s what I do. I actually enjoy going through all the photos. I’m on a Dropbox file with my team so I get all the photos from the sessions across the weekend and I just pick out whatever I like and use it. I’m busier during the weekend with all the social media, but then when I’m away like this, I’m here with Penske and Jeremy Troiano, who’s the PR guy for them, and he takes photos for me or whatever, and I take photos myself. But I think if there’s a good photo of me and Brad or of me and Joey, it’s quite cool to get that from him, and then I’ll post it on socials.

So for NASCAR fans who don’t have a good concept, how big of a sport is racing in Australia?

It’s massive. It’s third…one and two is AFL and cricket and then it’s motor racing. Because we race so much and it’s on throughout the whole year, we do get popular at different times of the year, especially around the Bathurst race and stuff like that. But it’s very popular in Australia, and that goes to show how professional teams need to be.

I heard someone say you actually grew up watching all forms of racing including NASCAR. What did you gain from watching NASCAR when you were a kid?

I just gained a lot of respect on how they raced: The boys have at it thing, I loved that. They get a lot more things than we do, but it’s definitely a really cool thing in regards to how hard they race: Loose is fast, stuff on ovals, how they run the high line, the low line, the middle lane, whatever. I really take an interest in how they strategize throughout the races. It’s really cool.

Did you ever have a favorite NASCAR driver to watch when you were growing up?

When (Marcos) Ambrose came over here, I was a big fan of him. But I’ve always been a Jeff Gordon fan for a long time. Dale Earnhardt. Obviously, they’re the most popular guys, but I’ve always had a massive crush on Jeff Gordon’s car, his DuPont car. I’ve always liked that. The (paint) scheme was pretty cool, but I better say I’ve supported Penske all the way too, though. (Laughs)

Where do you think social media is going next? You obviously are on all these platforms, fans can easily see you and follow you. What is the future like, do you think?

I think it’s pretty good. I don’t know where they’re gonna evolve it from now because it’s very close now. I think live video is still where it’s at. It depends on the commercial side, but the live TV and stuff — now obviously I know that’s a very touchy subject with some of the broadcasters, but I think if you can bring a little more of the live stuff, you can join them in the race car live on Facebook or something like that. I reckon that would be sick, that would be something that’s really cool. And then you can get the data, that would be something cool, you know? I think that’s something they should look at, maybe restricting the rules on the commercial side would be good.

This interview was brought to you by Dover International Speedway. The cutoff race for the first playoff round takes place at Dover on Oct. 1. Here’s a link to buy tickets (and make sure to come say hi at the tweetup).

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The Top Five: Breaking down the Pocono race

Five thoughts on Sunday’s race at Pocono Raceway…

1. Two-time Cup champion Kyle Busch?

Kyle Busch haters can skip over this part, but the guy is a serious championship contender despite not having won in more than a year until Sunday.

For most of the season, the best car each week has been either Martin Truex Jr. or Kyle Larson. But Busch has been creeping into the picture lately, and he’s been the one to battle Truex the last couple weeks while Larson hasn’t shown as much speed (even before incidents which resulted in finishes of 28th and 33rd).

Busch hadn’t won since the 2016 Brickyard 400 and Joe Gibbs Racing hadn’t won all season until two weeks ago, so everyone has been busy talking more about that than how the 2015 Cup champ might have a pretty good shot to do it again.

Busch has the most poles, second-most laps led and third-most top-five finishes this season. And perhaps most important, he is now tied for the third-most playoff points with Larson and Brad Keselowski.

As JGR continues to gain speed, Busch has been out front the most. He’s led at least 74 laps in four straight races now. That’s a very dangerous car for his rivals to deal with.

“… We’ve had speed, we’ve been right there, we’ve been able to do what we should be doing: That’s running up front,” Busch said. “It’s just been a bit frustrating on the finishing side.”

It’s scary, because with all the near-misses until Sunday, you get the feeling the No. 18 team hasn’t even performed to its potential yet. If Busch and his team start converting all the close calls into wins? Watch out.

2. What’s the point?

Speaking of championship contenders, I was puzzled by the No. 78 team’s decision to pit late in Stage 2 and give up what seemed like a sure playoff point — which would have made 30 on the season.

I get that Truex and Cole Pearn were going for the win, which meant sacrificing a stage win. Had it worked, they would have made a trade for four additional points than a stage victory brings.

But that’s only if it works. It didn’t. So instead of one playoff point, the team left with zero.

“That was the gamble,” Truex said. “That was our mindset before the race. We figured if we felt like we were good enough to possibly win the race, we’d have to pit before the end of that second stage. Just stuck to our plan.

“It didn’t work out, so obviously now I wish we would have stayed out and won that stage. That’s part of it.”

I can’t recall every situation that led to 14 stage wins for Truex this season, but it seems like the team had been going all-out for playoff points every week until Pocono. And as has been discussed frequently, those points are going to be a massive factor this fall in deciding who makes it to Homestead. So why not take as many as possible when the opportunity presents itself?

Truex and Pearn had an easy one point, gambled for four more and ended up with none. That’s what a team in a trailing position should do, not the leader.

This was like a basketball player passing on a wide-open layup with a 20-point lead; there’s no need to take a contested three in that situation.

3. A different level of speed

Dale Earnhardt Jr. was pumped after finishing 12th, pleased he and the No. 88 team “finally put one together” and had a “complete race” despite an early speeding penalty. Earnhardt ran in the top 10 for much of the second half of the day — something he didn’t anticipate after fighting a loose condition on corner entry all weekend.

But even on a good day, he wasn’t really close to running with the top cars.

“Man, I don’t know where the speed is that the front three or four have,” he said on pit road after the race. “They’ve got it every week. We don’t have that, and we’re not going to find in that garage on Friday or Saturday. If we don’t show up with it, we’re not going to find it. That’s somewhere in the shop.”

Earnhardt said it was probably only a matter of time before Busch started matching Truex’s speed, given the information-sharing arrangement between alliance partners JGR and Furniture Row Racing.

But he’s not sure where the speed is coming from, and that’s concerning.

“It’s nothing you can visually see,” he said .”We’re all in the garage together. We can see under their cars, see the springs they’re running, stuff like that. But it’s not in anything like that.

“They’ve got a lot of speed somehow. They’ve got a lot more speed than everybody else. Gotta give ’em credit.”

4. Season slipping away for Logano

Joey Logano’s season of misery just keeps snowballing as the playoffs approach all too quickly for his team’s liking.

Sunday was another race where everything seemed to go wrong.

Not only did the team lack the speed it needed to be competitive, but both Logano and crew chief Todd Gordon made mistakes on pit road.

Logano was caught speeding with 36 laps to go and had to serve a pass-through penalty under green, but then locked up his tires coming to pit road. When Logano told the team he hurt his tires enough to possibly incur a flat, Gordon quickly made the call to pit for four tires.

But that was a no-no, because pitting while serving a penalty requires another pass-through down pit road. By the time it was all over, Logano finished 27th and one lap down.

The result was Logano’s eighth finish outside the top 20 in the 12 races since he won at Richmond but had the win ruled to be encumbered. He’s now 69 points behind the cutoff with just five races until the playoffs begin.

I caught up with Logano as he was walking glumly away from his car on pit road and asked whether he’s ever faced such a stretch of adversity in his career.

“I don’t think so,” he said.

But Logano said his team “still knows how to do it” and added “we’ve just got to built some momentum back up.”

The thing is, momentum might not be necessary. It just takes one great race (or one good race where everything falls into place) to make the playoffs, and Logano is certainly capable of doing that.

There’s not much time left, though.

5. Sunday doubleheader (kind of)

Qualifying on the same day as the race was kind of weird, even though there were a lot of positives on paper.

The flow of race day seemed all messed up, and the laid-back atmosphere that qualifying brings took away from the typical Sunday morning vibe — where the anticipation builds in the hours before the event.

Maybe I’ll get used to it (a similar schedule will be tried again next week), and I hope that’s the case — because there definitely some good sides of it. Fans get added value with on-track activity before the race itself (some of whom never get to see a Friday session at the track because they don’t come for the whole weekend) and drivers/teams get an extra day at home (after all, the Cup Series really doesn’t need to be at some of these tracks for three days).

 

I just wish the schedule could be tightened up a bit. After qualifying, there was roughly a 45-minute gap until the drivers meeting, then a 90-minute gap until the green flag.

Lunchtime quietly rolled by without much fanfare, and the sun started to shift in the sky before the race finally went green at 3:21 p.m. ET.  People were just milling around waiting for it to start.

But come on — this is NASCAR! Big-time auto racing, right? It shouldn’t feel like waiting for the leaders to tee off at a golf tournament.

 

PLAYOFF PICTURE

By patron request, I’m going to start including the playoff picture at the bottom of the Top Five each week. Here’s how it looks now:

IN (13): Truex, Larson, Harvick, Ky. Busch, Keselowski, Hamlin, Johnson, Blaney, Ku. Busch, Newman, Stenhouse, Kahne, A. Dillon.

Points Bubble:

14. Chase Elliott +39

15. Jamie McMurray +38

16. Matt Kenseth +17

—-

17. Clint Bowyer -17

18. Joey Logano -69

(Everyone else more than 100 points or one win behind)

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News Analysis: Ryan Blaney to Penske, Paul Menard to Wood Brothers

What happened: Team Penske will bring back its third Cup Series team — the No. 12 car — in a move to get driver Ryan Blaney under the same roof as Brad Keselowski and Joey Logano. Meanwhile, Paul Menard — who currently drives for Richard Childress Racing — will bring his Menards sponsorship to Wood Brothers Racing’s No. 21 car, where he will replace Blaney. Childress said it will announce its driver lineup for 2018 at a future date.

What it means: Although Blaney drove for the Wood Brothers, he was basically a Team Penske development driver — similar to the Erik Jones situation with Furniture Row Racing and Joe Gibbs Racing. So although Blaney was a potential Silly Season target, Penske wasn’t about to let him get away — thus the creation of a third team. Menard is a downgrade for the No. 21 car, but he brings 22 races worth of Menards sponsorship, which is something the Wood Brothers team can’t exactly pass up. Although the move may seem odd on the surface, Menards is sponsoring Simon Pagenaud’s IndyCar entry for 10 races this season and already has a relationship with Penske. Given the Wood Brothers are a Penske affiliate, this only strengthens that bond and is a healthy move for both parties. And obviously, Menard will have a consistently faster car in the No. 21 than he currently has in the No. 27.

News value (scale of 1-10): Six. Several elements make this situation notable — a new Cup car, an up-and-coming driver and a veteran switching teams. But since this move was anticipated for awhile, the lack of surprise takes a few points off the news value.

Three questions: Will RCR now contract to two cars or will it be able to find sponsorship to keep a third team? Where will Team Penske get its charter for the No. 12 car? Is there any way the typically great-looking No. 21 car will not be painful on the eyes with bright Menards sponsorship on it?

 

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News Analysis: Brad Keselowski signs extension with Team Penske

What happened: Brad Keselowski removed himself from the potential free agent market by signing a long-term contract extension with Team Penske, the team announced Tuesday morning. The length of the deal was not released, but the team’s statement said Keselowski would remain driver of the No. 2 car for “well into the future.” In addition, crew chief Paul Wolfe also signed a contract extension.

What it means: Keselowski played coy about his future prospects when asked in April, saying he was happy at Penske but had learned to never say no to the possibility of other opportunities. But as Silly Season developed further, it became clear Keselowski was working on staying at his current home and would not be jumping back to Hendrick Motorsports, which was where he made some early Cup starts. Staying put makes sense, because Keselowski has deep ties to the status quo — not just through his time there building a team with Wolfe, but with Penske’s Michigan connection and Ford’s support for the Brad Keselowski Racing team in the Truck Series.

News value (scale of 1-10): Three. This wasn’t a surprise and had become a long-anticipated announcement. Although it’s a big-name driver, it involves staying with the same team — so it’s along the same lines as the Denny Hamlin contract extension news in February.

Questions: After locking up both Keselowski and Joey Logano to long-term deals, is Penske’s next target creating a third team to bring Ryan Blaney back in house? Will Keselowski avoid the post-extension slump being endured by Logano? Does this mean Keselowski, 33, will ultimately finish his career at Penske?

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12 Questions with Ryan Blaney

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The 12 Questions series of interviews continues this week with Ryan Blaney from Wood Brothers Racing. Blaney is currently 13th in the Monster Energy NASCAR Cup Series standings and is in the playoffs thanks to his victory last month at Pocono Raceway. We spoke a couple hours before the Sonoma race.

1. How much of your success is based on natural ability and how much has come from working at it?

I think it’s both. I feel like to get good at something, you have to work at it. You might be born with some of it, but I don’t think you can’t work at it and be great in any sport, whether that’s motorsports or basketball, football — you always have to practice and work at it.

There’s really great talented athletes out there in all forms of sports, but if they don’t try and get better, I don’t think they’ll be able to perform in the big leagues. You always have to keep working at it. I think that goes kind of hand in hand.

2. Jeff Gordon, Tony Stewart, Carl Edwards and now Dale Earnhardt Jr. have all either retired in the last couple years or will retire soon. What’s your pitch for fans of theirs to become fans of yours?

I’ve been asked that a handful of times — like a campaign speech as to why fans should switch drivers. I don’t know if that’s really my choice. If you like me, you do. If not, you don’t. Whether it’s the way I drive or personality off the track, you either like me or you don’t, so I don’t really have a speech, I guess. I just think go with what you think. If you want to be a fan, then great. If not, that’s fine with me, too. I don’t really have a big speech for that.

Fair enough. It’s sort of like one of those things where you can’t really convince somebody to like something. If you like vanilla and somebody else likes chocolate, you can’t be like, “No, you should like this!”

It’s personal opinion, and that’s with anything, whether it’s religion or government or political view. I mean, it’s anything. So I can’t convince you to like me; it’s either you do or you don’t.

3. What is the hardest part of your job away from the racetrack?

I think the hardest part is actually driving the cars. We do a lot of preparation before the races, trying to get ready of how we’re going to drive the racetrack or whatever, but actually trying to compete on race day, that’s one of the hardest parts, is trying to beat everybody else.

But the hardest thing other than that just preparing for each race weekend and trying to figure out how you’re going to be faster than everybody else before you even get to the racetrack. So that’s pretty tough.

I’m sure some people will say sponsor appearances and things like that, but honestly, that’s really nothing. That allows us to go race, so I don’t mind doing any of that stuff. But I think the work we do during the week (is harder). Granted, we don’t do tons of work during the week, just setting the cars up — our guys, they bust their butts to do that — but the little things we do to try and prepare us for the weekend, I think that’s pretty tough outside the driving aspect.

You’re known as a guy who doesn’t say no to sponsor stuff or when NASCAR asks you to go do something. Why doesn’t that seem to bother you?

I feel like it helps the sport. I’ll say no to a few things, but I’ll say yes to a lot more and the majority of it (because) we’re trying to grow the sport and we’re trying to get new fans. All of those things are kind of (helping) to go in that direction. So I don’t mind doing it. I think it’s good not only for the sport but for your team and for your own personal gain as well. I just enjoy doing it, whether it’s traveling or doing things around home. It’s nice to go around and meet people.

4. Let’s say a fan spots you eating dinner in a nice restaurant. Should they come over for an autograph or no?

So I actually had this happen. I will sign anything that you have or take a picture with you or anything if I’m out to eat or something, but either before my food comes or after I’m done. Like if my plate has just gotten sat down and I’m about to go in and you come up wanting an autograph, I’m like, “Come on.” Or if I’m mid-eat, I’ll probably still do it, but I’ll kind of have an attitude while I’m doing it.

But yeah, either before our food comes or after we’re done eating. I’m an aggressive eater, so while I’m actually consuming material, I kind of like to be left alone. But I’ll do anything you want, but it just depends if I’m in a good mood or not while I’m doing it.

So did the recent person come up to you mid-bite?

Mid-bite, yeah. Like two bites in, putting that second piece of food in my mouth, and (the person) comes up like, “I hate to bother you.” Well, then don’t! If you hate to do it, then don’t do it. Can you wait, please? I mean, I did it, but yeah — me and my food are in a tight relationship, so just wait until I’m done with that.

5. What’s a story in NASCAR that doesn’t get enough coverage?

I honestly think the story that doesn’t get enough (coverage) is everybody working on the race cars. I would love to see a feature — it may be hard to do because you’d have to go in the race shop — of like what a week or two of preparation is, turning around cars. Like the Michigan to Sonoma turnaround is so quick, you’d be amazed at how hard these guys work to try and get everything situated. You know, we’ll get back super late (after Sonoma) and they’ll be back in the shop Monday morning getting our Daytona stuff ready. So they bust their tails and I would love for the media and for TV to see that side of them a little more and for the fans, too.

We have a very little role in it — they’re the ones who are able to make it possible for us. I haven’t really seen a feature like that before, not that I know of. Maybe there has been one, but I think that’d be really cool to show everybody.

6. Who is the last driver you texted?

I texted Dale (Jr.) last night. I had a question for him about his music and stuff. He has a band that he really likes, and I was trying to think of the band name. I had to ask him. I can’t remember the name, either, by the way.

That’s why it’s in text form. You can just go look back at it.

Exactly. I prefer calls nowadays, but texts are so nice because you have history — that could be a bad thing, too — but I think it’s like a reference. It’s like notes, but you’re not even taking notes. So that’s pretty nice. But yeah, Dale was the last person I texted. I had to ask for some help.

7. Do you consider race car drivers to be entertainers?

Yeah. Oh, for sure. I think any sport, the athletes are entertainers. It’s our job as well, and our goal is to go try and win, but all these sports, they’re entertainment sports. That’s what fans come to the racetrack or a ballgame for: To be entertained and to like watching people do their thing and be amazed at what we can do.

I definitely feel like NASCAR is an entertainment sport for sure. (It’s) not strictly an entertainment sport, but fans want to come to the racetrack to be entertained. We’re not gonna put on a soap opera out here, but to some degree, it’s for the fans.

8. What is your middle finger policy on the racetrack?

(Laughs) I will shoot you the middle finger. I will shoot you the bird if you piss me off. I’ve gotten a little more relaxed about it, but as a kid, you wanna shoot everybody the bird. But yeah, I will if I feel like I got used up or something like that.

I’ve toned back on it, but there’s so many that go around, you can’t take it to heart. It’s just a little gesture that you do, because you can’t talk to the person right then, you kind of let them know that you didn’t appreciate what you did. And yeah, it’s pretty open. It’s a pretty open policy. A lot of drivers do it and I think it’s pretty good.

9. Some drivers keep a payback list in their minds. Do you also have a list for drivers who have done you a favor on the track?

Oh yeah. That’s a really good question because everyone always talks about people on their bad list and what people did them wrong. They always keep that in their memory. But you do keep the good memories in mind as well. If someone does cut you a break, maybe let you in at a speedway or gives you a break on a restart or something like that, you remember that and utilize that if the situation comes up later in the race or the week after. You like to repay the favor. You’ve got to be generous out here. So yeah, you definitely keep a memory bank of that stuff too.

10. Who is the most famous person you’ve had dinner with?

I don’t know. Like Roger Penske maybe. I mean, Roger is a pretty famous person, I think. Roger or Dale, maybe. I think Roger might beat Dale out a little bit; just a touch. Roger’s been around for a long time. I got asked, “Who’s the most famous person in your phone?” and that’s probably Roger, too.

Dale doesn’t have his name on the side of trucks driving down the freeway like Roger does.

That is true as well, and Dale doesn’t own pretty much half of Detroit, or Michigan, pretty much. So that’s why Roger has Dale beat just a little bit.

11. What’s something about yourself you’d like to improve?

Personally, I feel like I’ve gotten a little bit better at it, but I’m just like my dad in this aspect, which I hate: When the helmet goes on, I get very emotional sometimes. I can get upset pretty easily. And that’s not good for anybody. You can see that on (FS1’s) Radioactive, they like to call me on the Radio Sweetheart all the time — which is not cool, Race Hub.

Yeah, I’m a pretty level guy outside the car, and then, I don’t know, I get upset easily inside the race car. I don’t know if that’s me being passionate about something or what. That’s something that I’d like to improve. I’ve improved on it over the past handful of years since I got in it. It keeps getting better and better every year, I think, but that’s something I’d like to improve: Just being a little more calm on the radio and levelheaded. I think that would be nothing but good for myself and for the whole team.

12. The last interview was with Todd Gilliland. He wanted to know: What did you learn in the K&N race at Sonoma, if that’s any comparison to what you’ll do today.

We’ll find out if it carries over (Blaney ended up finishing ninth in the Cup race). The K&N race was nice too, and their cars are way different, their tires are way different, so that’s kind of rough to kind of carry over to this side. I messed with some line stuff (in K&N). My tires kind of got worn out to maybe help with this Cup car, but they are widely different. But I thought it helped out a little bit.

And then race etiquette, you kind of find out where passing points are a little more and how to set yourself up off a certain corner to have a chance of passing this one. So those two parts were pretty good.

I don’t know who the next interview is going to be with. Do you have a general question that I might be able to ask a future driver?

I think you did this last time.

I didn’t have a person prepared for you? Because I knew you could handle the off-the-cuff random question.

OK…”Who shot first?”

Who shot first? Like an Alexander Hamilton type of thing?

No, like Han Solo and Greedo.

Oh, I see. It’s a Star Wars reference.

So who shot first, and see if they know what the reference is.

What’s the right answer?

I don’t know.

Do you have a theory?

No. (Laughing) I want you to write every little thought and word that they say into the next one.

Like all the likes, umms, the stumbles?

Yeah. I want every single piece. Anything they say into this microphone from this question, you have to type and put in in your story.

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Social Spotlight with Brad Keselowski

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Each week, I ask a member of the racing community to explain how they use social media. This week: Brad Keselowski of Team Penske. The interview is available both in podcast and written form.

I’m here in Brad Keselowski’s hauler, and he’s currently making a peanut butter and jelly sandwich, which looks quite tasty. He’s got some strawberry jam.

I was in a grape family. Do you know how I rebelled? I switched to strawberry. Everybody rebels in their own ways.

You’ve always been a rebel, going strawberry after everybody else is going grape. But Brad, you were credited with sort of being the head of the Twitter movement in NASCAR thanks to your Daytona picture. But I think it’s sort of evolved for you. How has your Twitter usage has changed in the past few years here?

It’s definitely changed and I think your first comment about the Daytona 500 tweet, that was fun. I got some exposure for NASCAR and for Twitter too, which was great. But I just feel like that was one piece. There’s been like six or seven people, maybe more than that, who have moved it forward. You moved it forward, Jeff. I think Nascarcasm moved it forward. Dale Jr. joined and moved it forward. Kevin Harvick to me was the one who was really the first driver to embrace it of stature, so he moved it forward. I think we all had a piece of moving it forward, and I probably get a little more credit than I deserve. That’s probably my first thought.

I really don’t think so, actually. The way you were at that time as well as in addition to the tweet itself kind of opened the floodgates because you were very opinionated. Maybe you’ve gotten a little bit more…

I’m more conservative for sure. Definitely more conservative. I don’t know, it’s probably a part of being married.

But I think what happens, and this has happened for myself as well over the years with writing my opinions, is you get sort of tired of fighting certain battles. After a while you choose to not fight every single battle and let your whole opinion out there, and you just pick the ones that are the most important to you. Is that fair to say?

That’s absolutely fair to say. That’s well-played, Jeff. I couldn’t say it any better. You get to where you pick the battles that are going to be the most impactful and that you can win; you don’t try to fight every battle. I think that’s just part of getting older, not necessarily just social media.

What’s interesting is the people that have really developed social media are aging, and I think it’s changing the platform dramatically.

How is that? You mean the users themselves are changing their habits?

Yeah, I think so. I think probably your core people that really started the social media, and I’m not trying to claim to be one of them, but they’re getting older and I think that changes how the platform works.

And I don’t know how you are — we talked about rebelling with strawberry jelly — but young kids don’t want to be a part of what their parents did because that becomes uncool. So I’m curious where social media goes in that light.

I feel like a lot of people choose the platform they like and end up sticking with it and aren’t really eager to change. Some people will try the newer platforms that come out, but people will mostly just stick with what’s comfortable for them — whether it’s the most popular or not. I know over the years, you had started originally with a Facebook account and then you sort of went away from that?

I got mad at them.

That’s right, you got mad at Facebook.

They deleted my account because somebody turned me in as fake and I had a Facebook account for probably four years before that. I had all this really cool stuff and they just deleted it all. It just pissed me off.

I forgot about that. So now you’re on Twitter, obviously, and you’re on Instagram but it’s a private account. Is that correct?

Yeah, private. That’s per (wife) Paige’s request.

That’s where you can sort of have your own life without being in the public eye, so to speak.

Yeah, well sometimes I want to take a picture, and it ain’t gonna be the best picture or it’s gonna be a picture that’s relevant to me and not to my fans, but it’s relevant to my family. And that’s OK. I feel like I needed at least one social media play that was personal and for my family. So if I want to share 15 pictures of my daughter or a picture of a sunset or I wanna be somewhere and I don’t want people to know I’m there, that’s my platform to do it.

That’s interesting, because you’re using it sort of like Facebook, but you hate Facebook. So you’re using Instagram like Facebook.

I don’t necessarily hate Facebook. Hey, part of getting older is forgiveness. I’ve forgiven Facebook; that’s the easiest way for me to put it. I was frustrated at a younger age. Now I’ve moved on and I really like the Facebook Live feature.

That’s true, I forgot about that. And that’s something I wanted to ask you about in this interview as well, so let’s get into that because starting this year, I believe at Daytona, you started going around to some of the campgrounds at times and going on Facebook Live —

I’m pretty sure I did it somewhere last year. Watkins Glen. Yup, I did it at Watkins Glen last year. There are certain weekends where I don’t bring my daughter and there could be a number of reasons between where we’re at. I don’t travel my daughter past the Mississippi (River) — that’s a good rule of thumb because that’s too much for her and I don’t want her to deal with all that.

And Watkins Glen, I can’t remember why we didn’t bring her because that’s not past the Mississippi, but we didn’t bring her there. So Paige and I were on the bus, we just had our dinner and we got back and it was 9 o’clock and it was a beautiful night. I’ve always really liked the campgrounds at Watkins Glen and she had never seen them so I was like, “Hey, let’s go through the campgrounds.”

But what are we going to do when we go through the campgrounds — somebody’s always gonna spot you, right? (I said) “I don’t know, let’s give something away, I guess.” And somebody had been telling me about Facebook Live and said it’s a lot of fun, so it was like, “Well, I’ve wanted to do this Facebook Live, I’ve got a bunch of beer, a bunch of stuff to give away. Let’s see what happens.” So we did it. We had fun, the people were really cool, they were engaging, and that was just a good time.

So Daytona ended up being the same way: my daughter didn’t come because I just got married the week before and she stayed with Paige’s parents, so it was just us two. It turned into the same scenario and we had a lot of fun. Like, “Maybe we’ve got something here that’s kind of ours,” you know?

I think on social media, everybody looks for something that’s theirs. You know, Jimmie (Johnson) does the hat giveaway and everybody does something that’s theirs, and I really like the Facebook Live campgrounds because it was something that was mine and I could do that to honor our fans.

I’ve watched a lot of these, and some people are very happy and overjoyed that you come. Some people play it way too chill. I don’t understand why they would be so chill about a NASCAR driver coming with gifts to their campgrounds! They should be going crazy and they’re like, “Oh yeah, hey. Cool. It’s nice to see you.”

You know alcohol affects people in different ways, and a lot of these I go to –everybody knows a quiet drunk. Everybody knows a loud drunk. And usually we find people after they’ve been drinking, so that’s my explanation. I don’t know if that’s accurate or not. I’m not a doctor.

Obviously, Facebook Live stays on your Facebook page; it’s not like Instagram Live Stories, which go away right away. So that’s something that people can go back and check it out as well.

I do like that feature about Facebook, how it stays up there and you can do the “in case you missed it,” which I think is very helpful because you’re right, you don’t want it to disappear. And those people, that story lives on with them forever, right? Which is great, that’s one of the things I love about it so much.

I’ve already had fans come up to me and say, “Hey man, you came up to my campground in Daytona. We’re here in Dover and that was really cool and I just wanted to say hi again.” It’s really endearing to me and it’s fun. It really is.

One platform that I don’t think you’re on, as far as I know, is Snapchat. Why are you not high on Snapchat?

Mmm (pausing to chew sandwich).

I’ll let you finish your food. By the way, this looks like a fantastic sandwich that you’ve made here, and you’ve also gone with a selection of milk. So you got the wholesome peanut butter and jelly with the strawberry, the chunky peanut butter and the milk.

Chunky peanut butter is important because I think it has more protein. I don’t know if that’s true or not, but I made it up on the spot because it says, “More protein” (on the label).

So why not Snapchat? That’s the question. I’ve never really taken to it. First off, you don’t know who’s watching. I don’t like that. I like to know who watches my stuff, I like to get number reports, I like the data. Second, I don’t like how it disappears. For the same reasons why I like Facebook Live, I like how I can post a story and it lives on forever. For Snapchat, it lives on for what, a day?

Yeah, 24 hours.

I don’t like that. Instagram Stories, Paige does that with my daughter. I like for my daughter that it lives 24 hours, but then even then I’ll look back like, “Ugh, where did that video go of her doing this or that?” She’s like, “Well, I have it on my phone saved.” Of course Snapchat videos don’t save to your phone at least. I don’t know if they do it, how to do it.

You just have to manually do it.

See, I don’t like that part. So I’ve never taken to it. I hear the numbers are incredible for those who are able to get access to it, but I don’t know, it’s just not for me.

Not only that, but I’m a big believer in laser focus: Pick something and stick to it and do it the best you can. And for me, that’s Twitter and Facebook Live.

So let’s go back to Twitter for a minute. You’re famously often on your phone. There’s many pictures of you, whether you’re at a press conference or waiting for a change in the garage, where you’re looking at your phone. Are you typically looking at Twitter in those situations?

No.

No? OK.

I wish I had my phone right now to show you, but I don’t. It’s locked upstairs. But I would show you, I have a number of apps that I use. I have racing apps, which could be timing and scoring. I have engineering apps for the car so I can understand what’s going on with the car. So I have a lot of different apps and tools that I look at. And then I have, of course, social media apps that I go on.

People automatically assume whenever I’m on my phone that I’m on Twitter, and it’s kind of funny to me. Like, “Yeah, yeah, you’re right.” But I try to keep a number of apps. My phone is my connectivity device for not just social media, but also for my profession.

Obviously you’re still looking at it a lot, whether you’re on it every second or not. What do you get from Twitter? What are you taking out of it that you find most valuable and makes you want to stay on it?

Without a doubt, news. I read the news. You were at USA Today. Before social media, I read USA Today everyday. Every single day. And I would always get disappointed when there were days and news where there wasn’t a lot to read. And there’s still days on social media that are that way, but I can always find myself falling into a hole, or I’ll find somebody like, “This guy is talking about topics that I knew nothing about.”

If you watched my Facebook Live last night, we did one here through Wurth’s Facebook Live account, we were talking about the Paris Climate Agreement. That kind of stuff — I can’t find in-depth reporting about that stuff in most newspapers, so I’ll find somebody who’s an expert on the field and they’ll have an entire thread of, “Here’s what’s good, here’s what’s bad” — and of course they have their own biases in there — but I love reading those and I’ve fallen in those Twitter holes a lot.

The other side of that is people wanting to interact with you in your replies. Typically, how many of your replies do you read? Do you try and go through all of them, and what kind of interaction do you have with your fans?

One of the things I would say is any of the times where you want to see a reply, you can’t, which is a real bummer. Like when you won a race, you’re like, “Man, I really want to see what people are saying,” and people are saying nice things to you and you want to read it… I’m not able to do it because it doesn’t load them all. It only loads 30 or 40 of them, which is super frustrating because you missed out on all of that and I always feel bad about it. It’s such a bummer. So I would say first off, I would want to say thank you those people who write the stuff even though I don’t always get to see it.

(Editor’s note: Keselowski is referring to the standard Twitter app, which only loads up selected tweets and replies. Personally, I recommend using Tweetbot to avoid this problem).

And then most times, it’s the exact opposite — the times you can see the replies are when you really don’t want to, like if it’s a slow news week or something bad has happened and you’re like, “Argh, I don’t want to read this.” But for the most part, I try to read every one of them when I can, even when it’s bad.

When it comes to dealing with the bad, there’s three ways you could do it: You can ignore, block or mute. Which one do you typically choose?

I used to block. I stopped blocking. I regret that I blocked. If there was a function that showed who you’ve blocked in your life, I wish I could go back and unblock those people.

I think there actually might be. You may want to look into that.

Huh, I didn’t know that. OK. So someone’s gonna have to teach me that.

So I would say, I’m a big believer now, as just a theory in life, in truth and grace. I wrote a blog about it, I spent a lot of time studying it, that’s my new channel. So when it comes to replying, I believe in truth and grace. And if I have truth, I think that it’s worth writing someone, but only if it has grace. And the two are important because one can’t exist without another. Truth dies on a vine without grace, and grace doesn’t exist without truth. It’s really a simple principle, and I try to carry that over in all aspects of my life, including social media.

Any final thoughts on your general theory about social media or something you want people to know that I didn’t ask about?

First off, I’m honored that anyone thinks I’m interesting enough to follow. And I feel like sometimes, I have some stuff that’s worth saying and other times not so much. I get writer’s block, like anyone else, where I’ll feel like I might go a month and not have anything cool to say and then I might have two weeks of this, this, this and this.

So there’s some ups and downs. It’s just the way it’s gonna be. But I appreciate those who follow. I do all my own social media with respect to Twitter. I do have a little bit of help with Facebook, not the Live part, but the posts and so forth. But I try to be authentic, I try to have fun. I’m not perfect at it, but I’m doing the best I can and I appreciate that people follow.