What happened: Brad Keselowski Racing, which fields two full-time Trucks in the Camping World Truck Series, announced it will shut down following the conclusion of this season. In a statement, Keselowski said: “The Truck Series is truly special to me given my family’s ties to the history of the sport, and this decision comes with much contemplation. But, for a number of reasons, and as I plan for the long-term future, I’ve decided not to field a team in 2018.”
What it means: In 2014, Keselowski said he was losing $1 million per year on his Truck team and told NBC Sports in June that figure has been consistent in recent years. “It’s a money loser,” he said. “Big time.” With small purses in the Truck Series and with most teams finding it difficult to find sponsorship that will cover the cost of racing (Keselowski told NBC it was $4.5 million per Truck, per season), it seems nearly impossible to consistently make money as a team owner in that series. Although it’s nice for a Cup driver like Keselowski to give back to the sport by providing an opportunity for young drivers (the team helped Ryan Blaney’s career get started, for example), that can’t be expected to continue when too much money comes out of a driver’s own pocket.
News value (scale of 1-10): Eight. Even though the Truck Series has well-known financial issues and top teams like Red Horse Racing have shut down recently, it’s still jarring and shocking to see Keselowski’s team announce it will stop running.
Three questions: What is the long-term future of a series where only 13 drivers have run all 14 races so far this season? Although NASCAR is working to reduce costs, how can teams continue in this economic environment if it’s such a money drain? Keselowski said he one day wants to be a Cup Series team owner and is “seeking to develop an advanced engineering and manufacturing company that would be housed out of our 78,000 square foot facility in Statesville” — so what does that entail?