Things we learned from NASCAR meeting with Kyle Busch, Joey Logano

Kyle Busch and Joey Logano met briefly in the NASCAR hauler prior to practice Friday at Phoenix International Raceway. Each driver emerged separately — followed by NASCAR executive vice president Steve O’Donnell.

Here’s one thing we learned from each participant:

O’DONNELL

Drivers can get physical on pit road, but they’d better not use their cars to settle any beefs.

“We’re very clear that we’re not going to allow a car to be used as a weapon,” O’Donnell said. “We didn’t see that in this case. We looked at this as good, hard racing. That’s when we will react — if there’s an intentional something that happens on the racetrack, we’ll have to react.”

LOGANO

The Team Penske driver brought data from the car with him — something he said Busch asked for — as evidence he didn’t do it on purpose (data could include steering inputs, for example).

“I was able to show him that and it was pretty clear, in my opinion, what happened,” Logano said. ” I hope he was able to see that and know I was sincere about it.

“The only thing I can do at this point was to plead my case and say, ‘Hey, it was an honest mistake, it was hard racing at the end.'”

Logano said it “always helps to talk face-to-face” — something he didn’t do in the past, notably with Matt Kenseth prior to the veteran taking revenge on him at Martinsville.

BUSCH

Everything is great.

“Everything is great,” Busch said. “Everything is great. … Everything is great. … Everything is great.”

Fan Profile: Billy Mashburn

This is part of a series of 12 Questions-style profiles of NASCAR fans. All of the people featured here are $25 or higher patrons on my Patreon page, which comes with this profile as a reward.

Name: Billy Mashburn
Location: Bakersfield, Calif.
Twitter name: @billy_mashburn
Age: 24

1. How long have you been a NASCAR fan?

My entire life — since 1993.

2. How many races have you attended?

Three. My fourth will be next week at Fontana.

3. Who is your No. 1 favorite driver?

Kevin Harvick.

4. What made you a fan of that driver?

I grew up a Jeff Gordon fan, but in 2001, I became a Harvick fan. He is from Bakersfield. He grew up near where I grew up. He went to school with my mom, and I actually know his mom. We talked about his first win at Atlanta the day after it happened.

5. Who is your most disliked driver?

Kyle Busch.

6. Why don’t you like that person?

I have never liked his attitude. I wasn’t entirely fond of the fact that the Chase format allowed someone to miss multiple races and still win the championship.

7. What is your favorite track?

Bristol.

8. What is one thing you would change if you were in charge of NASCAR?

I do not like the final race being “straight up.” I am a fan of the new format because it rewards consistency once again, but being better at Homestead is still what will technically crown the champion.

9. What is one thing you would keep the same if you were in charge of NASCAR?

Race lengths. The endurance required is one thing that makes the races so exciting. If they were much shorter, it would take away from that fact.

10. How often do you yell at the TV during a race?

Quite often!

11. Do you have any advice for other fans?

Find people who love the sport. They may not love it at first, but if you see even an inkling of hope that they may grow to love NASCAR, cultivate that hope! Expose them to NASCAR as much as possible. You know how amazing NASCAR is, so it is just a matter of time before they know that as well.

And do not be discouraged by those who say it is “boring” or they are “just driving in circles.”

12. What else do you want the NASCAR world to know about you?

NASCAR has been my main passion my entire life. I love absolutely everything about it. Even as a young kid, I would spent countless hours on Jayski.com reading articles, trying to understand a new rule or looking at paint schemes.

I love NASCAR. I will never stop watching it. I love watching it, reading about it and talking about it with others.

An All-Star Race Format Idea

I was scrolling through Twitter on Thursday afternoon Speedway Motorsports Inc. head honcho Marcus Smith dropped a funny tweet:

If you don’t know who Steve Luvender is, he’s the genius behind several NASCAR-related mini-sites — including the All-Star Race format generator. You can refresh the generator as much as you want and it will spit out unlimited (and mostly ridiculous) format ideas.

But there’s a little truth in everything, so I’m guessing this means Smith and NASCAR and whoever else decides on the All-Star format are in talks to determine how it will go this year.

If they’re open to ideas — maybe not to the extreme of Luvender’s generator — I have one to share.

How about a Battle Royal format?

Here’s how it would work:

— One driver is eliminated every five laps until there are two drivers left. So if there are 20 drivers in the field, it’s a 90 lap-race. The organizers can put mandatory caution breaks into the race if they want (caution laps won’t count), but the bottom line is the last-place car must pull off the track every five laps until there are two remaining.

— When there are two cars left, there will be a caution. The cars will start side-by-side (with the leader picking lane choice) for a two-lap shootout. The driver who was most recently eliminated (the third-place car at lap 90) will be allowed to participate in the shootout because NASCAR will need a backup plan in case the two remaining cars wreck each other. But that car must start the segment on pit road, ensuring it will be a half-lap behind and can only win if the leaders crash (which actually has a decent chance of happening).

So what do you think? It would be much simpler to explain than previous formats and would also be a lot of fun.

Yeah, some big names might go out early and not be around at the finish, but what race fan is going to turn off the TV when a driver is getting eliminated every five laps and there’s constant pressure to stay in front of the cutoff line?

 

News Analysis: Charlotte Motor Speedway road course will be used for 2018 playoffs

What happened: NBC Sports’ Nate Ryan reported Tuesday the Charlotte Motor Speedway infield road course will likely be used for the 2018 playoffs instead of the 1.5-mile oval.

What it means: Fans will finally get to see the road course race in the playoffs they’ve been asking for, and a third road course will be on the Cup schedule. In addition, this would likely leave New Hampshire Motor Speedway as the top candidate to lose a race in favor of Las Vegas Motor Speedway, which is expected to get a second Cup race next season.

News value (scale of 1-10): Seven, because this news has multiple impacts. It not only adds a road course to the playoffs, but it prevents the number of 1.5-mile tracks in the final 10 races from increasing (it would stay at five).

Questions: Is this really it for New Hampshire’s playoff race, or is there some unexpected wrinkle? How will fans react attendance-wise to the Charlotte road course? And will this give a driver like AJ Allmendinger a chance to make a deep playoff run?

The Top Five: Breaking down the Atlanta race

Each week, I’ll provide some quick analysis through a post called the Top Five — five notable storylines from the just-completed race. Today: Atlanta Motor Speedway.

Unhappy Harvick

Kevin Harvick absolutely destroyed the field in a performance reminiscent of the ass-kicking Martin Truex Jr. laid on everyone in last year’s Coca-Cola 600.

But there was a big difference. Truex finished off his win, where Harvick blew it with a speeding penalty Sunday on the final pit stop.

At least Harvick owned up to the error after ripping his pit crew multiple times last season when they cost him races. This time, the pit crew was outstanding all day long — and Harvick was the one who failed to close.

“I just made a mistake that I preach all the time that you don’t need to make and beat yourself, and then you go out and make it yourself instead of following all the things you preach,” he said. “That part is hard for me to swallow.”

The talk coming out of Atlanta will focus on his mistake, but in reality, there’s a huge moral victory to be had. The fact Harvick could come out in the first intermediate track race of the season after switching to Ford and be that good is a really positive sign for the rest of the season.

Personally, I thought Stewart-Haas would struggle after leaving Chevrolet and the Hendrick Motorsports alliance. As it turns out, Harvick is as good as ever.

The mistakes? It’s a long season, and they can always be cleaned up.

Don’t give Keselowski a chance

I don’t have the stats to back this up, but it seems like whenever Brad Keselowski gets an shot at a victory — after fighting his way through a comeback — he often capitalizes on it.

Keselowski thrives on adversity and loves when people count him out. It brings out the blue-collar fighter in him, and you can’t let him sniff the lead in that situation or he’ll snatch it away and end up with the trophy.

That’s what he did at Atlanta. His team had a major screw-up after Keselowski had taken the lead on a late pit stop, and Keselowski had to return to the pits to add some lug nuts. He came out 13th, and his chances looked to be over.

Did he have a meltdown or flip out on his team? No. He went back to work, rallied back and was able to pull off one of those signature scrappy wins.

“Everybody stayed focused and nobody had to say anything,” he said. “We know the deal. We know this isn’t going to be easy. You have to keep your head down and keep fighting at all times and that’s what we did.”

Keselowski is easy to overlook. He can come off as a bit of a dork, and other drivers dismiss him at times when he spouts off. But that’s almost always a mistake with Keselowski; he might not look like he could beat you in a fight, but it’s best not to give him a chance.

Hey Dale, so about that new aero package…

What the heck? For all the talk and hype about the new even-lower downforce package, combined with an old track surface that eats tires, the expectations were pretty high for a thrilling race.

As it turned out, there wasn’t much in the way of action until the end. I asked Dale Earnhardt Jr. about why the race seemed, um…

“Uneventful?” he said.

Exactly. No wrecks? No spins?

“We’re all pretty good, I guess,” he said with a smile.

Look, it’s obviously way too early to judge the new aero package. But it was kind of weird that last year’s Atlanta race seemed racier than this year’s. And Earnhardt knew what I was getting at.

He suggested (perhaps half-jokingly) NASCAR should “take more downforce off til we start wreckin’ more.”

“These cars, they did take a lot of spoiler off,” he said. “But we all still have a lot of side force. You can’t even read the damn sponsors on some of the Toyotas, they’ve got such big quarterpanels.”

Side force keeps drivers from spinning out, Earnhardt said. And all the cars –not just the Toyotas — have a lot of it.

“You know how they talk about the Trucks, when they get sideways and they kind of straighten themselves out because they’ve got that big flat side?” he said. “We’ve all kind of got that same thing going on here. The spoiler makes it harder to drive, but still, when we get (out of shape), we get a little side force kicked in and it helps you save it.”

The problem, Earnhardt said, is even if NASCAR cut the side skirts or something along those lines, the teams would likely figure out how to get the cars back to where they were before.

“Look at a picture of Carl Edwards when he won here, passing Jimmie (Johnson in 2005),” Earnhardt said. “Look at where the splitter on those cars is when they cross the finish line. They’re like six inches in the air.

“That’s what we really need to be doing, but you can’t unlearn the engineering we’ve done in these cars. So we’re all going to find a way to keep them sealed up.”

Kahneiacs Rejoice!

Kasey Kahne has missed the Chase for two straight years. Last year, he didn’t lead a lap.

But Kahne’s fans? Man, they are so impressively loyal.

I asked one Kahne fan in Daytona: “If he doesn’t start doing better, how long will you stick it out?”

“Until he retires,” she said. “He’s my driver.”

So those dedicated Kahne fans deserve something to cheer about. And they might get it this season.

Kahne was all smiles when he emerged from his car after a fourth-place finish on Sunday — and not because the car was that good all day. Actually, Kahne and the No. 5 team struggled with many of the same things they had in the last couple seasons. They weren’t very good for much of the race.

But this time, unlike in the past, the team made the right changes, got the car better and got themselves out of a hole. I asked Kahne how significant that was.

“That’s actually really hard to do,” Kahne said. “It’s hard to do when you’re one of the best teams and drivers and running up front all the time. So for us, the last year or two, it’s been really hard — and today we did it.

“That was really nice to see and be part of. We’ll just keep building from there. But yeah, it feels really good to dig out of where we started.”

Another week like this, and Kahne fans might really have reason to start feeling optimistic again. Combined with a top-10 finish in the Daytona 500, Kahne’s Atlanta finish has him eighth in the point standings.

Kahne isn’t starting the season with a deficit this year. That’s a good sign for a driver who needs a rebound.

Get that outta here

At the end of Stage 1 and Stage 2 — during the race — small trophies were awarded to the No. 4 team. Stewart-Haas Racing tweeted pictures with crew chief Rodney Childers holding the trophy.

Now, I like the stages and all — they provide a good break for mostly uneventful races like Atlanta — but come on, people!

A trophy for winning a stage?? The stages are cute little excuses for cautions and there are definitely some benefits (I’m a fan!), but let’s not overdo it by giving away trophies. Isn’t a playoff point enough for a stage win?

Fortunately, I’ve been told this is not a NASCAR thing but a track thing. I hope other tracks don’t follow suit. No offense to Atlanta, but one trophy is enough for the race.

NASCAR fans don’t seem like the kind of people who like participation trophies, so let’s just forget this little incident ever happened and bury the stage trophies idea along with the Sprint narwhals.

NASCAR Marketing Strategy: Comcast Xfinity

This is the first in an occasional series about how NASCAR sponsors are using their marketing opportunities in the sport. Up first: Xfinity, which relaunched its Xfinity Stream app this week and is making a big push to get the word out. Matt Lederer, Comcast’s executive director of sports marketing, spoke on behalf of the company.

What do you see as the identity of the Xfinity Series, particularly in light of fewer Cup drivers being able to participate in the races this season?

We love this idea of “Names Are Made Here.” We love not only the format changes, but some of the driver restriction changes. We want more Xfinity drivers hoisting the trophy in victory lane, because we think that’s good for the sport.

We’re excited Stewart-Haas is bringing in a full-time Xfinity car, Junior (Motorsports) is expanding to four full-time Xfinity cars. We knew making those changes were all going to be steps in growing more drivers into the series. I’d expect we’re going to see more Xfinity drivers in victory lane this season.

How does the Dash 4 Cash idea fit into what you guys do, and why is it so important to you?

What Dash 4 Cash provides is the ability to focus on four Xfinity drivers in those weeks — so it supports the “Names Are Made Here.” Even if the guy doesn’t get into victory lane, that allows you guys (in the media) and the networks to focus in on someone whose name is being made.

Also, we get a lot more brand mention and visibility on those weekends. The idea of the Xfinity Dash 4 Cash is good exposure for us.

Lastly, the drivers like it. They really do. And they’re so good to us, we want to make sure we do something for them.

What’s your strategy in how you talk to NASCAR fans?

We like to have a brand voice of being the host. The Xfinity brand, if you’re a customer, you’re going to use it hundreds of times a day — whether it’s the Wi-Fi, whether it’s TV, whether it’s your phone (with the streaming app). What we want to convey is we’re NASCAR fans, too. We want to host you on a great adventure, and that adventure is going to include all of our products.

We’ve had a three-year strategy, and if anything, we’re ahead of where we wanted to be. Everyone said, “The fans are going to know you, they’ll love you, they’ll be loyal to you.” They have, and now we’re going to take that love and hopefully turn them into customers. But we’re not changing anything about the way we talk to NASCAR fans.

What’s something you guys have done that worked better than you thought and something that didn’t work as well as you thought?

The Comcast Community Champion Award that we give out at the end of the year has been amazing. We were given — as part of our sponsorship — the right to brand an award. Some sponsors do a great job. So how do we stand out? How do we break through?

The way it’s morphed into something amazing has probably been my favorite thing to work on as part of this partnership. We try very hard with our company brand to be a human brand and a compassionate brand. The attention and overwhelming outpouring of emotion we get for that award, I never anticipated it.

As far as the other part of the question, we love to do retail store appearances, but we’re still getting better at those. What we’ve learned is in order to really maximize those is we’ve got to get the outreach out there earlier that, “Hey, Brennan Poole is going to be in the Richmond store on Wednesday.” So how do we leverage our radio assets? How do we leverage our TV assets, our print assets to make people aware? So getting ahead of that is going to help us do those things and make them better.