New NASCAR-related Snapchat lens debuts at Talladega

NASCAR has been part of Snapchat’s Live Stories and some tracks have Snapchat geofilters, but there has yet to be a racing-related lens (the feature that changes people’s faces into dogs, bunnies, etc.).

But on Sunday, Snapchat will unveil a NASCAR lens that will be available to fans at every Monster Energy NASCAR Cup Series race going forward.

The lens puts a NASCAR hat on the person snapping, along with glasses and a mustache reminiscent of Dale Earnhardt Sr., with a steering wheel in front of them. When the person makes a facial movement, the lens plays the sound of tires squealing.

By the way, there’s also a Live Story planned for Talladega — so expect to see plenty of this lens on your friends’ snaps from the track.

Here’s a demonstration of the lens, courtesy of NASCAR:

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