NASCAR’s Steve O’Donnell on life after Dale Jr.

One of the hot topics in the wake of Dale Earnhardt Jr.’s retirement announcement has been: Is NASCAR in trouble?

It’s a fair question, because the up-and-coming drivers don’t seem to have the same sort of big, magnetic personalities drivers like Earnhardt, Tony Stewart and Jeff Gordon had.

There are a lot of opinions on this, but a very important one comes from NASCAR itself. Steve O’Donnell, NASCAR’s executive vice president and the guy who basically runs the show these days, attended Tuesday’s news conference and answered a few questions afterward, saying he was optimistic about the future of the sport.

Among his answers:


— The current crop of young drivers do have personalities that will attract fans, O’Donnell believes, but “they’ve got to win” more often in order for fans and media to recognize that.

“People like winners,” he said. “We’ve taken some steps in the Xfinity Series to move out some of the Cup drivers. The reason for that is we want drivers exposed to winning — (then) they’re interviewed more, people get to see their personalities.”

O’Donnell said there’s “no doubt” the drivers’ personalities will be exposed as they start to have more success.

— It’s one thing for NASCAR to be more involved with developing personalities and scheduling TV show appearances or similar opportunities, but there’s only so much the sanctioning body can do. At some point, O’Donnell said, the drivers have to step up and “take those personalities outside the sport.”

“It’s important for us to work together, but it’s also on the drivers,” he said. “They’ve got to want to do some of these things outside of the sport to help grow the sport as well.”

— O’Donnell is comforted by the fact Earnhardt isn’t going away and wants to remain part of the sport. He believes Earnhardt can continue to help NASCAR develop the young drivers’ personalities, both as an Xfinity Series team owner and other ways that haven’t yet come to light.

In addition, O’Donnell feels Earnhardt will continue to give feedback on NASCAR’s direction (as Jeff Burton and Jeff Gordon have in retirement).

“He’s not hesitant to send you a message every day on, ‘Here’s what I thought about the race’ or ‘Here’s some ideas you all need to explore,'” O’Donnell said. “He cares about the long-term health of the sport. And I think the other drivers he’s interacted with, especially the younger drivers, see that and know that’s important going forward.”

Things we learned from NASCAR meeting with Kyle Busch, Joey Logano

Kyle Busch and Joey Logano met briefly in the NASCAR hauler prior to practice Friday at Phoenix International Raceway. Each driver emerged separately — followed by NASCAR executive vice president Steve O’Donnell.

Here’s one thing we learned from each participant:


Drivers can get physical on pit road, but they’d better not use their cars to settle any beefs.

“We’re very clear that we’re not going to allow a car to be used as a weapon,” O’Donnell said. “We didn’t see that in this case. We looked at this as good, hard racing. That’s when we will react — if there’s an intentional something that happens on the racetrack, we’ll have to react.”


The Team Penske driver brought data from the car with him — something he said Busch asked for — as evidence he didn’t do it on purpose (data could include steering inputs, for example).

“I was able to show him that and it was pretty clear, in my opinion, what happened,” Logano said. ” I hope he was able to see that and know I was sincere about it.

“The only thing I can do at this point was to plead my case and say, ‘Hey, it was an honest mistake, it was hard racing at the end.'”

Logano said it “always helps to talk face-to-face” — something he didn’t do in the past, notably with Matt Kenseth prior to the veteran taking revenge on him at Martinsville.


Everything is great.

“Everything is great,” Busch said. “Everything is great. … Everything is great. … Everything is great.”