If you have Snapchat, you need to be following DJ Khaled. If you don’t have Snapchat, it’s a reason to start.
I was only vaguely familiar with Khaled until recently. I knew the song “All I Do Is Win” but that was pretty much it. But then people on Twitter started talking about Khaled’s snaps, reciting his catchphrases (“Bless Up,” “Another One,” etc.). There was a buzz about it, so I started following him in early December.
I’ve been fascinated ever since. There’s insight into the celebrity life, sure — he has a waterside mansion in Miami and lives like a baller, riding his elevator to breakfast and jet-skiing — but his daily doses of motivation are what really sets his social media presence apart from any other star I’ve seen.
The common theme for most of Khaled’s snaps are the keys to success (he uses a key emoji to represent this) and how you can achieve them while also avoiding the pitfalls along the way.
He often talks about what “they don’t want us to have.” They don’t want us to enjoy breakfast, he says. They don’t want us to work out. They don’t want us to win — so we’ll win more.
It’s fun and entertaining, like his other expressions as part of his daily routine when he’s home (he waters the lion statue in his backyard and says, “LI-ON!” and has his personal chef, Chef Dee, tell us what’s for breakfast and lunch).
But there’s a lot of truth in what he’s saying. Specifically about they.
Khaled wants us to surround ourselves with positive people who support us. They — the haters, the detractors, the critics, the negative influences — don’t want us to win. They don’t want us to succeed.
Sadly, that’s very true. There’s so much jealousy and envy toward others today, and it manifests itself into bitterness. I’m guilty of this at times, admittedly. And it’s a dangerous emotion.
In that same way, you have to be conscious that not everyone is happy for you. Not everyone wants to see you do well. The more success you have, the less some people will like you.
I think that’s what Khaled is saying in his snaps. And I love that reminder, because it’s a message to value the people around you who really have your best interests at heart. That’s how you win at life.
We all could use a little daily motivation about what really matters on the pathway to success, as Khaled calls it. He invites us to walk with him as he shares the secrets.
They don’t want you to accept his invitation. But you should.
DJ Khaled can be found on Snapchat at djkhaled305. For a sampling of his sayings, check out this site.