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Media Tour Day 3: To promote or not to promote?

Hey, did you see the quotes from the NASCAR Media Tour this week?

Oh boy, the barbs were flying.

Kyle Busch said NASCAR’s suddenly intense promotion of younger drivers was “stupid” and “bothersome,” adding he’s “not the marketing genius that’s behind this deal.”

Then Kevin Harvick said those comments were “like the child that is whining for some attention.” Bubba Wallace let out an exaggerated laugh and said Busch’s comments were “so dumb” and “so stupid.” Ryan Blaney said Busch was being unfair because “doesn’t want to do anything” when it comes to promoting the sport.

Wheeeee! And the season hasn’t even started yet. NASCAR!

But in reality, that summary is a very shallow interpretation of Busch’s comments — and the reaction to them.

What’s really going on here? Well, there’s a lot to it — and it’s worth exploring before making a judgment.

——–

Let’s start with Busch’s premise: That NASCAR is putting its promotional muscle into the younger drivers at the expense of established, successful veterans.

That seems hard to deny based on all we’ve seen and heard about Chase Elliott, Ryan Blaney and Kyle Larson over the last couple seasons — and now that William Byron, Erik Jones, Daniel Suarez, Bubba Wallace, Ty Dillon and Alex Bowman have replaced veteran drivers, the young stars seem to be everywhere.

But can you blame NASCAR if it’s leaning heavily on the new generation? The superstars all just retired in a span of a few years — Dale Earnhardt Jr., Jeff Gordon and Tony Stewart — leaving NASCAR scrambling to keep millions of fans from feeling disconnected.

Officially, NASCAR insists it is promoting both young and veteran drivers (NASCAR executive Steve Phelps said the strategy was a “mix” of both). But it is certainly counting on the new class to carry the future.

Last May, the week after Earnhardt announced his retirement, NASCAR sent Larson, Blaney, Elliott and Jones on a media tour to New York City — and why not? There’s a lot riding on their shoulders now.

Busch, of course, has noticed — along with the rest of us — that NASCAR really wants fans to get attached to one of the new drivers so they can grow with them over the next 15 or 20 years. But Busch is wondering where that push was when he was a young driver himself.

And actually, NASCAR’s Phelps said, Busch has a point.

“Until four or five years ago, most of our marketing was about the racing itself and pretty pictures around the racing,” Phelps said. “It wasn’t about the stars of our sport.

“So do I think that’s fair. When he came into the sport and started winning right off the bat? Yeah, I think it’s a fair statement that we did not give that kind of support.”

It’s true. NASCAR didn’t give the same promotion to Busch or Denny Hamlin or Carl Edwards like it’s doing with the current crop of new drivers. You can argue the Gillette Young Guns were a thing, but that was a sponsor program — not a NASCAR initiative (it also had drivers who were established and even some in their 30s).

Even after NASCAR began focusing more on the “star power” initiative, it did so by pushing the drivers who were already big names in order to sell tickets and try to stop the bleeding with TV ratings. You can’t really fault that strategy.

But it also caused Busch’s class of drivers to get passed over, and in the process created sort of a lost generation. Now it’s too late to suddenly start convincing fans to make Busch, Martin Truex Jr., Brad Keselowski or Joey Logano their guy.

Hamlin said today’s young drivers are “very lucky” they’re coming in during a time where fans are actively looking for a new person to pull for. It’s sort of a clean break.

“Most likely, (a fan’s next driver) is not going to be someone who raced against their (old) favorite driver; it’s going to be someone new that comes in,” Hamlin said. “They’re picking someone from the start just like they picked their driver who retired from the start.”

There’s nothing wrong with NASCAR picking up on that, because it is trying to plant the seeds for the future — albeit a little late.

And Busch — despite his sharp-tongued comments — definitely understands that. My theory is Busch’s frustration comes from wanting the attention for his sponsor, not himself. As the years have progressed, Busch understands his livelihood is tied to M&Ms continuing to feel like it gets enough bang for its buck. That’s why he’s willing to do things like record a wacky touchdown dance on video. So if he’s in the latest NASCAR ad campaign, that gives his sponsor exposure and, in turn, helps his job security.

But there’s a second part to this whole discussion, and it’s one where the veteran drivers could take some lessons from their younger peers.

——-

Behind the scenes, NASCAR is always communicating with drivers and their representatives about promotional opportunities.

Would you like to do a radio hit on an Orlando sports talk station?

Would you be willing to appear on the Kansas City FOX affiliate’s morning show?

Any interest in a cameo on a new TV series that’s coming out next fall?

Want to be a voice in Cars 3?

This probably won’t surprise you, but NASCAR has much more success getting younger drivers to accept these types of invitations.

Ryan Blaney, in particular, is known as someone who says yes to most of the things NASCAR asks him to do.

Why?

“You have to think of the end game,” Blaney said. “I would rather make other people happy than myself. If I have to sacrifice time, it is just time. I would rather do something meaningful to the sport than to go sit on my couch.

“Very rarely do I say no to things just to sit on my couch. I can do that at night and I can do that when I retire. I want to do as much as I can right now to make it work and make other people happy and make this thing the best it can.”

So you can understand why it frustrated Blaney when he heard Busch say the younger drivers are “bullied into doing more things” for NASCAR because the veterans say ‘No’ a lot more.

“We’ve been there, done that and have families and want to spend as much time as we can at home,” Busch said.

Blaney said he agrees to those opportunities not because he’s coerced, but because “I think it is good for the sport and myself.”

“I can tell you personally that (Busch) doesn’t like doing a lot of stuff, so that is why they don’t ask him to do a lot of stuff,” Blaney said. “That kind of made me upset how he bashed that part of it. To each his own. If he doesn’t want to do anything, so be it.”

This is where the younger drivers have a major edge over their older counterparts. They’ve come into NASCAR during a period of struggle, which has given them the mindset of needing to do whatever it takes to stay relevant.

“Certain drivers…when they get to this certain level, they stop doing stuff,” Bubba Wallace said. “… It’s kind of like pulling teeth when you get well-established in the Cup Series.”

Wallace told reporters they could pinch him if he ever acts that way.

But many veteran drivers entered the sport during the glory years and have lived through the decline. So they feel discouraged, as if there’s not much one driver can do to make a difference. That makes them more likely to turn down some of the promotional work a new driver might accept.

It’s hard to fault them, either. For example: Let’s say NASCAR asked a driver to do a satellite media tour — where they sit in a studio for a couple hours and talk to various local TV stations all over the country every 15 minutes. Is that really going to do anything to impact NASCAR’s health? What about a radio spot on KISS 98.5 or 1080 The Fan?

“The reality is what I do today to promote the sport most likely makes very little difference in this time span and this era,” Keselowski said. “I am not saying it makes no difference, but very little difference.”

Keselowski emphasized he believes promoting the sport is part of his job. And his intention is to leave the sport well-stocked for the future, which he’s done in areas outside marketing — like developing future talent in his Truck Series team.

But the truth is, times have changed for everyone. The downturn many others in NASCAR have felt over the last 10 years is finally hitting drivers in their wallets. And it’s not going to get any better with the status quo.

So the drivers — both young and veteran — have two choices. They can either ride it out as long as possible without doing much, hoping to make it to retirement; or they can actively try to play a role in building NASCAR back up to help future generations receive the same sort of lucrative opportunities they’ve had along the way.

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NASCAR Media Tour Day 2: Wait, they’re doing what?

Austin Dillon was the first driver to take a seat Tuesday morning on the annual NASCAR Media Tour, and it didn’t take him long to casually break some news.

On the topic of viewing telemetry data from new Richard Childress Racing alliance drivers Kasey Kahne and Bubba Wallace, Dillon said the distribution of information would go further than that.

“Now I can see it from everyone with NASCAR releasing their data,” he said. “The slowest driver can see the fastest driver, what he’s doing with the car — steering, brake, throttle. It’s out there.”

It is?

“So it’ll be big to be able to decipher that information quick,” he continued. “You’re going to be able to see it now, and you’ll be able to see if your car is faster or slower or not as good. I’m excited about that.”

Wait a minute. NASCAR is releasing data to teams about what other drivers are doing with their cars? As in drivers who aren’t on the same team?

Yes, Dillon said. At least that was his understanding.

That was news to the media, along with some of the other drivers.

“I haven’t heard anything about that,” Erik Jones said. “Is that something they’re talking about?”

“That’s brand new to me,” Kurt Busch said.

“Really? That’s interesting,” Matt DiBenedetto said. “That’s the first I’ve heard of that.”

So what’s the truth? Well, NASCAR confirmed later Tuesday morning it will be releasing additional data to the teams this year — but NASCAR emphasized it’s nothing that wasn’t already available publicly through NASCAR.com’s RaceView feature.

That data includes steering inputs, braking, throttle and RPM — not from a GPS, but from the electronic control unit (ECU) that is part of the electronic fuel injection system.

The wrinkle is some teams had apparently figured out how to “scrape” the data from NASCAR.com’s raw feed into their own systems, which they could then use to keep tabs on what other competitors were doing. So as part of the ongoing effort to keep the playing field level, NASCAR decided to just give teams the information instead of having some go through a backdoor method to get it.

Is that a good thing or a bad thing? It depends who you ask, because the best teams and drivers obviously wouldn’t want others to have their information.

“That’s entirely not fair,” Kyle Busch said. “I’d rather disconnect my stuff to begin with so nobody gets to see it.”

Even his teammates?

“Absolutely,” Busch said. “I’d much rather not have anybody be able to see anything. Even if I’m behind, I feel like I’m better at being able to catch up rather than just handing my data to somebody and saying, ‘Here it is. Here’s how you do it.’ That’s not good.”

Jones, now Busch’s official teammate at Joe Gibbs Racing, was able to see everything Busch (and other Toyota drivers) did last year as part of the alliance with Furniture Row Racing. He said it was “great for me,” but understands why it’s not ideal for the top drivers.

“If I was Kyle or Martin (Truex) or Denny (Hamlin), I would be frustrated guys were able to look at exactly what I was doing and copy it,” Jones said. “Obviously, parity is low right now, which doesn’t create a lot of passing. Guys are super close — and that’s going to continue to just tighten that up.”

Of course, DiBenedetto said a small team like his will take whatever information it can get — though it’s not everything.

“(That data) wouldn’t do much to make up for the large lack of budget and aerodynamics and things like that,” he said. “But any resource you can have at this level, no matter what it is or how small, anything we can get our hands on is going to benefit us for sure.”

Media Tour Day 1: No major rule changes coming to NASCAR this year

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NASCAR driver popularity in the Dale Jr. Era

Since Dale Earnhardt Jr. won the Most Popular Driver award 15 straight times, there’s no dispute which driver was the most liked by fans in the last decade and a half.

But who were the other popular drivers during that time? Well, we actually know the answer to that question because the National Motorsports Press Association (which administers the award) has released a top 10 of the voting each year since Earnhardt first won it in 2003.

Only seven of the current 10 most popular drivers will return next season — Ryan Blaney, Kyle Busch, Chase Elliott, Jimmie Johnson, Kasey Kahne, Kyle Larson and Martin Truex Jr. That’s in alphabetical order, because the NMPA no longer releases the order of the final voting (they used to not only release the order, but also the vote totals).

Who will the other three be? It seems fairly wide open at the moment.

That’s because only two active drivers — Kevin Harvick and Brad Keselowski — have ever made the top 10 in the past and failed to make it this year.

All other active drivers — including the likes of Denny Hamlin, Joey Logano and Clint Bowyer — have never appeared on the top 10 list.

At the bottom of this post, I’ve compiled a spreadsheet of all the data dating back to 2003. But first, a few observations:

— What happened to Harvick? This is the biggest mystery from the voting. Harvick was the third-most popular driver in 2003 and 2004, then dropped to the bottom half of the list over the next decade — but was still in the top 10 for every year from 2003-13. But he has now missed the top 10 in three of the last four years (starting with the year he won the championship, oddly enough). Perhaps it’s because he’s been more affected than anyone with old-school fans abandoning the sport (assuming his fan base early on had a large portion of Dale Sr. fans after he took over that ride in 2001). What are some other theories?

— Truex on the rise. Martin Truex Jr. never made the top 10 in voting until the past two seasons — this despite being a full-time driver since 2006.

— New faces emerge. Ryan Blaney and Kyle Larson both made the top 10 in voting for the first time this season. Chase Elliott has made it in each of his first two years.

— Streak continues. Of the remaining active drivers, who has the longest streak of making the list? It’s a tie between Jimmie Johnson and Kasey Kahne, who have both appeared every year since 2004. But while Johnson has typically been in the bottom half of the voting when the order has been revealed, Kahne is usually toward the top (and got as high as second in 2013).

— That 2014 list! Seven of the 10 drivers from 2014 are no longer in the sport full time. Of course, that’s a bit misleading since Josh Wise made the top 10 that year based on the Reddit push. But the other six drivers (Earnhardt, Carl Edwards, Jeff Gordon, Matt Kenseth, Danica Patrick and Tony Stewart) took up a combined 68 spots in the top 10 over 15 years — and that’s going to be hard to replace.

Here’s the spreadsheet I compiled if you want to look at the raw data. “Yes” signifies they appeared in the top 10 that year; in years when the NMPA released the order, the driver’s position in the top 10 is noted.

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The Top Five: Breaking down the NASCAR championship race

Five thoughts after Sunday’s championship race at Homestead-Miami Speedway…

1. Truex gets his due

Ladies and gentlemen, Martin Truex Jr. is a NASCAR Cup Series champion.

It’s too bad we can’t send messages from the future back to our past selves, because it would have been almost impossible to believe that a few years ago.

In 2014, Truex wrapped up his first season at Furniture Row Racing with a single lap led. He finished 24th in points. And he had two career wins to his name at the time.

Now he’s the dominant car of the past two seasons, with 12 wins and 4,062 laps led in that span. Plus he’s got a championship to go with it.

I’m as guilty of this as anyone, but due to his career history (two wins in his first nine seasons) it’s been easy to just say, “The cars are just that good” when talking about Truex’s success. Since he didn’t win much until Cole Pearn showed up as crew chief and Furniture Row improved, Truex probably hasn’t gotten enough credit as a driver.

That should change after Sunday night. Kyle Busch was chasing him down — with what appeared to be a better car — and stalking him in case there was even the slightest bobble in the 78 car.

“Then I could try to pounce,” Busch said. “But that never happened.”

Truex drove a flawless 20 laps and showed he’s worthy of being in the conversation about the sport’s best drivers.

Toyotas are elite, but as Brad Keselowski noted: “He’s still beating the other Toyotas, so he deserves credit for that.”

Good point, right? And that’s not lost on Truex.

Yes, he’s basically driving a Joe Gibbs Racing car — just tweaked by Furniture Row. But he’s beating all the JGR drivers with it.

“That’s the coolest part of it, is showing people that you’ve got it, that you can do it,” Truex said. “It’s the best feeling in the world to have the same thing as somebody else and beat ’em with it.”

And Truex was especially pumped about out-driving Busch, who he called “one of the best drivers ever.”

“To beat him,” Truex said, “was awesome.”

2. This Bud’s for Dale

When Dale Earnhardt Jr. told the media about his goals for the weekend — I just want to finish all the laps, he kept saying — it turns out he was only telling part of the story.

There was a reason behind the wish: He wanted to turn his No. 88 car into a mobile Whisky River, right there on pit road.

“That’s why I kept saying, ‘Man, I hope I finish all the laps,'” he said with a grin. “I know it sounds ridiculous, but that’s really why I was saying that. Everyone says, ‘Who are you going to miss the most?’ and it’s my family. (The 88 team) is my family. We are so close.

“I told them, ‘The one thing I want to do is finish the race, and we’re going to drink a beer together.’ That’s the only thing that kept coming to my mind about what I do when I get out of the car: I want to have a beer with my guys. I want to have a moment with them that sort of closes it up for us.”

So there they were, Earnhardt and the members of the 88 team, using the car as a bar and chugging Budweisers in the middle of a mob scene on pit road. If it was possible to have an intimate moment while surrounded by a couple hundred people, they had it.

Earnhardt and the crew posed for selfies, tossed beers at each other until the coolers were empty and raised toast after toast.

Ayyyyyyyyyyyyyy, they yelled in unison, holding their cans to the sky.

“Standing around the car and the heat coming off the car and drinking them cold beers — they were so cold, they had them in those Yeti (coolers), man. Those things are so awesome,” Earnhardt said. “That’s what I wanted. I said, ‘Whatever I do after the race, I don’t care about anything else — I just want to have a beer with my team.'”

It was one of the most unusual postrace scenes in NASCAR history. But it was the first step toward normalcy — something Earnhardt is craving after a weekend he called “weird.”

All the various things swirling around Earnhardt — his retirement from the Cup Series, the upcoming birth of his first child, his best friend winning the championship, his team’s Xfinity Series success, his new job with NBC Sports — it all played into it.

“I’ve got this job next year that I got to get ready for that I have no idea what the hell I’m doing. I know nothing about it. I’m freaking out,” he said. “There’s just so many things happening for me. I mean, what the hell!? It’s ridiculous what’s going on in my life. So I can’t put my emotions about finishing my Cup career in a capsule. I can’t single it out.”

So what’s next? A hangover, Earnhardt predicted. But then he hoped for an uneventful week ahead.

“It’s been an amazing weekend,” he said. “I’m ready to go feel normal, though. I’m ready to go just do nothing for awhile.”

He looked at the group of reporters. His team had left — the celebration was over for now — and Earnhardt lingered on pit road, willing to fill reporters’ notepads with golden quotes like he’d done so often over the years.

“But I’ll miss all y’all,” he said. “And I’ll be back because of that.”

With that, Earnhardt smiled, gave a thumbs up and disappeared into the crowd of waiting fans one more time.

3. Like a punch in the face

The primary reason for Kyle Busch not being able to catch Truex in the final laps, Busch said, was a tough battle with Joey Logano.

Busch had been on his way toward the front and easily passed Kevin Harvick, but then he reached Logano. That pass proved to be a lot tougher.

Logano took the top lane and pinched Busch down; Busch had to back out of it, reset for a couple laps and try again.

“Just wasting too much time with him,” Busch said afterward. “He held me up. He was there blocking every chance he got, so got a real buddy there. But that’s racing. That’s what happens.”

Logano’s move was subtle, and perhaps it was nothing more than racing hard for his own victory — but it does raise questions.

For example: Did Busch’s ongoing rivalry with Logano teammate Brad Keselowski play a part in the hard racing? Or perhaps did lingering ill will between the two — Busch did punch Logano in the face earlier this year, after all — have anything to do with it?

There aren’t any quotes from Logano on the post-race transcripts about that, but I’d love to know whether that played a role.

If so, it’s just another example of the entire season building toward the pinnacle that is Homestead.

4. Keselowski the politician

Leave it to Brad Keselowski to get one more shot in before the offseason begins.

Keselowski stumped hard for NASCAR to help Ford after claiming Toyota got too much help with its new nose this season.

If you missed it, here are his comments:

“When that car (the new Camry) rolled out at Daytona and I think we all got to see it for the first time, I think there were two reactions. One, we couldn’t believe NASCAR approved it, and, two, we were impressed by the design team over there.

“With that said, I don’t think anyone really ever had a shot this year the second that thing got put on the racetrack and approved. It kind of felt a little bit like Formula 1, where you have one car that kind of makes it through the gate heads and tails above everyone, and your hands are tied because you’re not allowed to do anything to the cars in those categories that NASCAR approves to really catch up.”

Keselowski concluded by saying he assumed Chevrolet “would be allowed to design a car the same way Toyota was” in terms of the new Camaro — and Ford doesn’t have any plans for a redesign.

“If that’s the case, we’re gonna take a drubbing next year,” Keselowski said.

Honestly, I don’t have any problem with what Keselowski said. He’s very calculating and certainly knows his words will get picked up and echo around the garage.

He also knows he’s going to get criticized for whining or being a loudmouth, but he’s willing to sacrifice that in order to get his point across.

If it helps, and the talk somehow generates rule changes in Ford’s favor, then it will all be worth it.

5. Thoughts on 2018

There’s going to be plenty of time to reflect on this season and what next year might bring, but here are a few thoughts on what lies ahead.

The biggest storylines heading into Daytona next year will be NASCAR’s new identity — Life After Dale, so to speak. The hype and marketing push for the young drivers will be even bigger than this year, and the pressure will increase on the likes of Kyle Larson, Chase Elliott and Ryan Blaney to produce.

On the track, there will be much talk about whether the new Chevrolet nose with the incoming Camaro can somehow help the manufacturer gain on Toyota. If not — and with only minor changes to the 2018 rules package — there’s no reason to think Truex and the JGR drivers can’t dominate again next season.

Overall, the goal for 2018 should be to determine a floor for NASCAR’s long slide. Attendance and ratings will almost certainly be down every week — a natural side effect of the most popular driver leaving — so that’s just going to be a fact of life. But the sport should look at that and say, “OK, this is the low point; now we rebuild.” Use it as a launching point for a new era and get on track toward strengthening NASCAR’s health for the next generation.

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Brad Keselowski vs. Kyle Busch is the juicy subplot to Homestead

The drivers involved in NASCAR’s best rivalry are going to race against each other for the championship on Sunday.

Lucky us.

Brad Keselowski and Kyle Busch genuinely do not get along, and there’s nothing phony about it. Busch sincerely dislikes Keselowski and has no plans to ever work on their relationship — this despite Keselowski making a public attempt to extend an olive branch in 2015.

“Sometimes you just don’t like a guy. Fact of the matter,” Busch said Thursday.

When Busch and Keselowski are put in situations where they have to be together — like riding in the back of a pickup truck before the race, for example — there’s rarely any conversation. At Dover in September, Busch was so ready to get out of Keselowski’s company that he undid the lift gate while the truck was coming to a stop and jumped out.

“Talking is a little overrated,” Keselowski joked Thursday. “I grunt — arugh! — like Tim ‘The Tool Man’ Taylor (from Home Improvement).

“Nah, I don’t know. (People) probably get caught up in all these relationship things and forget about the reality of what this stuff is supposed to be all about — and that’s going on the racetrack and racing.”

But bad blood between drivers can matter — as evidenced by the recent Denny Hamlin/Chase Elliott incident at Phoenix — and could actually manifest itself on the track. The rivalry, while not overly heated at the moment, could play an outcome in deciding the championship.

It’s probably annoying to the competitors — particularly Keselowski, since he is the kind of guy who enjoys getting along with people — but the rivalry is a fun championship subplot for everyone else.

For whatever reason, Busch and Keselowski always find themselves together. They are a year apart in age, have children born two days apart from the other, own championship-caliber teams in the Camping World Truck Series and have one Cup title and Xfinity title apiece.

This week, they were together again for a media tour in New York City — along with Martin Truex Jr. and Kevin Harvick. Truex joked Busch and Keselowski “were like best pals,” but then added “they acted like normal people, so it was good.”

Said Harvick: “I thought they did fine. We kind of kept them separate in the cars. Martin took one car and I took the other car to keep them apart. So they did all right.”

But what’s the deal? Why has the rivalry continued for so long? It was all the way back in 2010 when Keselowski made his famous “Kyle Busch is an ass!” comment at Bristol.

That’s seven years ago! And it’s still going. Why?

“Both of us are fortunate to have great cars and great teams, and when you run up at the front a lot, things are going to happen when you’re going fast,” Keselowski said. “… When you race at the front and you’re racing for championships, it’s a great position to be in, and it’s just the way it has unfolded.”

In the end, two drivers not liking each other might not matter. Harvick noted Thursday the championship race “is not boxing.” It’s about the teams putting fast cars on the track, not a battle of the minds.

And it might not even last. Just look at Harvick and Busch, who used to hate each other but now get along.

“This week when we were doing the media stuff in New York, we were kind of like high school buddies,” Busch said of Harvick. “We were kind of joking around and making fun of the others.

“So that was kind of weird. Kevin and I, friends? What? I guess we’ve grown to respect one another and what each other has done.”

But does Busch ever see getting to that point with Keselowski?

“Probably not,” Busch said. “He’s just too different.”

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What If? Nine Homestead columns that never got published

My former editor at USA Today, Heather Tucker, came up with a smart idea when NASCAR began its winner-take-all championship race in 2014.

With all the craziness and unpredictability in the immediate aftermath of the race, Heather asked if I would submit four pre-written columns — one for each championship scenario — before the green flag ever waved.

That way, my editors would have some analysis to post as a placeholder while the reporters ran out to pit road and gathered material for post-race coverage.

This was a challenge, but also something I ended up looking forward to each year. It became a test of trying to anticipate what something would mean if it happened — and it was sort of fun to think about the possibilities.

Obviously, three-quarters of the columns were never published/posted because they were about events that did not occur. They are more worthless than the losing team’s Super Bowl merchandise.

But I thought you might get a kick out of scanning through them, so here they are.

2016

Carl Edwards, 2016 Sprint Cup Series champion

HOMESTEAD, Fla. – Go ahead, Carl Edwards. Flip out. After 12 full NASCAR seasons, you’re finally a Cup champion at age 37.

It’s been a long road for the Missouri native famous for backflipping off his car in celebration. A former substitute teacher who once handed out business cards to every car owner in sight at Midwest short tracks, Edwards now stands at the pinnacle of the biggest racing series in North America.

The journey was not without heartbreak along the way. Edwards had previously finished second in the championship two times, but none more notable than his 2011 battle against Tony Stewart. That year, he had the best average finish ever in the Chase – but still lost on a tiebreaker after 10 grueling weeks.

How interesting, then, that Edwards became a champion in Stewart’s final race as a NASCAR driver.

Though Edwards is no longer a young gun, he has a chance to help NASCAR bring in some new fans thanks to his camera-friendly persona and marketability. He will be a fine ambassador as champion, joking around during TV appearances and always making sure to say the right thing, representing NASCAR the best way he knows how.

The championship, which is the second in a row for Joe Gibbs Racing, also validates Edwards’ decision to leave Roush Fenway Racing after the 2014 season. It only took Edwards two seasons to win a title for Gibbs and Toyota, and Edwards finished the season with his most victories since 2008.

It will be fun to see Edwards share in the joy of his celebration with fans. He may even follow through on his promise to finally join Twitter – which he said he would do if he won the title. Edwards has always given his race trophies away, determined to let others share in his success.

The Sprint Cup, though? He might just keep that one for himself.

Joey Logano, 2016 Sprint Cup Series champion

HOMESTEAD, Fla. – Welcome to the Logano Era.

You might not realize it yet, but a new moment in NASCAR arrived Sunday with Joey Logano’s first NASCAR championship, which he clinched Sunday at Homestead-Miami Speedway.

At age 26, it will almost certainly not be Logano’s last. In fact, he’s just getting started.

Think about it: Logano likely has 15-20 more years of being competitive in NASCAR if he chooses to do so and stays healthy, and it ultimately might the Team Penske driver – not Jimmie Johnson or anyone else – who gets to eight championships first.

Yes, we’re serious.

Logano would be a good candidate to become the new face of NASCAR after the current crop of 40something drivers – Matt Kenseth, Kevin Harvick, Jimmie Johnson and Dale Earnhardt Jr. – say goodbye in the next five years or so. Jeff Gordon is already retired, and Sunday was Tony Stewart’s last race.

The only problem is, the fans don’t like Logano. They think he’s a spoiled and arrogant, and don’t appreciate how he’s taken on the established drivers – with aggressive, hard racing.

Logano and teammate Brad Keselowski have routinely gotten more boos than even Kyle Busch in recent years, as the Team Penske drivers both value winning above hurting anyone’s feelings. It’s paid off, as team owner Roger Penske now gets to celebrate a Cup championship along with his IndyCar title in the team’s 50 th anniversary season.

But Logano’s detractors couldn’t be more wrong about Logano as a person. Outside of the car, he’s warm and friendly, a true delight to those he encounters in daily life. Other drivers make fun of his constant squints, which are because he’s constantly smiling and laughing.

If NASCAR is able to put that side of Logano on display now that he’s a champion, the sport will be better off – especially if he continues to win. Logano won’t be a popular winner for now, but perhaps he can use this opportunity to win over some new fans.

Kyle Busch, 2016 Sprint Cup Series champion

HOMESTEAD, Fla. – Make it two in a row for No. 18.

Kyle Busch became the first driver to repeat under NASCAR’s elimination-style Chase for the Sprint Cup format, taking his second career title at Homestead-Miami Speedway on Sunday. In doing so, he called into question the conventional wisdom this format creates unpredictable outcomes.

After all, Busch seems to know exactly what he’s doing.

Busch is now the first driver to win back-to- back titles since Jimmie Johnson won five straight from 2006-10. Who could have ever imagined that Busch would master this minefield of a Chase format after constantly coming up short in the original version?

The Joe Gibbs Racing driver used to be out of the running by November every year, but he seems to have adapted to the new format. Busch had an even better Chase this year than he did last year, putting forth consistent finishes week after week en route to his second title.

And Busch, only 31, might just be getting started. He probably still has 10 or 15 competitive years left – if he chooses – which makes him a threat to quickly become one of NASCAR’s all-time champions. Who’s to say he can’t make it three in a row next season?

NASCAR fans have seen Busch mature before their eyes. The punk who intentionally took out Ron Hornaday seems to be long gone, replaced by a more level-headed driver. He still gets angry when things don’t go his way, of course – but the meltdowns aren’t YouTube-worthy embarrassments.

Perhaps it’s fatherhood that’s mellowed Busch. Perhaps it’s the comeback from a broken leg and foot last year. Perhaps it’s just a steady progression and the influence of his wife, Samantha, and those positive forces around him.

Either way, Busch’s performance hasn’t suffered. He’s better than ever on the track, and now puts himself into an elite group of multiple championship winners.

2015

Martin Truex Jr., 2015 Sprint Cup Series champion

HOMESTEAD, Fla. – When factoring in preseason expectations, Martin Truex Jr. may have just become the most out-of-nowhere champion in NASCAR history.

If anyone claims they thought Truex would have a shot to win the Sprint Cup Series title this season, they’re lying. The Caesars Palace sports book had Truex as a 250/1 underdog at the start of the year – by comparison, Danica Patrick was 150/1 – and not one person in the 100-member industry survey known as the “Century Poll” picked Truex to win.

Even entering this weekend, the Furniture Row Racing driver was largely an afterthought in comparison to Jeff Gordon, Kevin Harvick and Kyle Busch.

But everyone was wrong. Truex beat them all, and now he’s the 2015 NASCAR champion.

It’s been quite a journey to reach this point.

He entered the Cup Series with high expectations after back-to-back Xfinity Series titles in 2004 and 2005, only to win one race in his first seven seasons.

At Michael Waltrip Racing, he made the Chase in 2012 and won a race in 2013, setting himself up for another Chase berth. He seemingly raced his way into the show at Richmond International Raceway, but it turned out MWR manipulated the results to get him in.

He was removed from the playoff and his team crumbled in the aftermath of the scandal. Sponsor NAPA left and Truex lost his ride.

The New Jersey native landed at Furniture Row, a single-car team from Denver, last year. But there was no success to be found.

He suffered through the worst year of his career, finished 24th in the standings and looked like an absolute non-factor. At the same time, longtime girlfriend Sherry Pollex was diagnosed with ovarian cancer, and Truex struggled to balance his personal and professional life.

This year, though, there was magic to be found. Furniture Row blossomed with new crew chief Cole Pearn, and Truex opened the season with top-10 finishes in 14 of the first 15 races – including a stirring victory at Pocono Raceway in June.

A summer slump made Truex drop off the radar, but he showed signs of strength again once the Chase started. He didn’t finish worse than 15th in any of the races leading to Homestead, and that turned out to be enough to advance through each elimination round on points.

It’s also been a positive year for Pollex, who has just three more chemotherapy treatments in her battle to beat cancer. She and Truex are some of NASCAR’s most philanthropic people, and their annual Catwalk for a Cause event – featuring children with cancer – is one of the highlights of the NASCAR calendar.

Now, the couple will be able to toast to good health, a turnaround year for both – and a championship.

Kevin Harvick, 2015 Sprint Cup Series champion

HOMESTEAD, Fla. – In the end, the fastest car won. Again.

Kevin Harvick made it two straight NASCAR Sprint Cup Series championships Sunday night at Homestead-Miami Speedway, capping off a season in which he typically showed up at the track as the car to beat.

Though Harvick only had three wins entering Homestead, he could have had four, six — maybe even eight more. He compiled an astonishing 12 second-place finishes prior to Homestead – the most of any driver since Bobby Allison in 1972 — while crushing his previous career highs for top-five finishes, top-10s and laps led.

It was a much more dominating season than in his first championship run, which came during his debut season at Stewart-Haas Racing. Paired with crew chief Rodney Childers, the No. 4 was the favorite entering the championship weekend — and the season itself.

But to pull off a repeat, Harvick had to be fast enough to avoid the many pitfalls that come with the Chase for the Sprint Cup. A playoff that has often turned wacky and wild took out many contenders through odd circumstances, but it somehow couldn’t prevent Harvick from winning for a second straight year.

Harvick’s Chase this time was far less smooth than his first championship year. He opened the Chase by getting crashed by Jimmie Johnson, then punching the six-time champion during a conversation in the driver motorhome lot.

The next week, he dominated at New Hampshire Motor Speedway but ran out of gas and left without comment. That left Dover International Speedway, where he again dominated and scored the victory in a must-win situation – only to be accused by competitors of intentionally damaging his car during the celebration.

At Talladega Superspeedway three weeks later, Harvick’s engine was about to blow up on a green-white-checkered restart. But just when it looked grim, Harvick triggered a multi-car crash – some drivers said intentionally – to end the race and preserve his spot in the next round.

But it still wasn’t easy. At Texas Motor Speedway, he had to drive the last 100 laps holding a broken shifter in place with one hand. That summed up his Chase overall: Managing to perform despite facing more adversity than most other drivers.

In the end, Harvick made it through to Homestead and was able to perform in a high-pressure situation yet again. The 39-year-old might be known as “The Closer,” but he should also be known as Mr. Clutch.

Jeff Gordon, 2015 Sprint Cup Series champion

HOMESTEAD, Fla. – Jeff Gordon’s mere presence as a contender in NASCAR’s championship race was a fairy tale in itself – not only for Gordon and his team, but for NASCAR and its fans.

As everyone knows, not all fairy tales have a happy ending. But this one did.

Gordon became a member of the most exclusive club in sports on Sunday night at Homestead-Miami Speedway, joining the likes of John Elway and Ray Lewis as legends who went out on top, retiring from their sport as champions.

But Gordon’s achievement on an individual level might be even more impressive. In some ways, it’s the ultimate mic drop.

Fourteen years after the “Drive for Five” began, Gordon is finally a five-time Sprint Cup Series champion. He crossed the finish line first among four Chase for the Sprint Cup drivers in NASCAR’s championship race, electrifying a sold-out crowd filled with people who traveled from all over the country to see Gordon’s last race.

Homestead was already going to be a celebration of Gordon’s career and legacy. A certain Hall of Famer and one of NASCAR’s greatest drivers ever, Gordon helped take the sport to new heights on a national level with his personality and marketability.

Now it’s a celebration of all that and more – and unlike Gordon’s career, the party isn’t going to end any time soon. This is probably the greatest feel-good moment in NASCAR since Dale Earnhardt Jr. won the 2001 Pepsi 400 at Daytona International Speedway, just months after his father was killed at the same track.

Certainly, the other drivers will be disappointed to come up short. But everyone knew how big it was to be part of Jeff Gordon’s last race. Kyle Busch repeatedly referred to Gordon as his childhood hero this week; Kevin Harvick said he was holding back from his normal head games out of respect to Gordon.

In terms of larger-than-life personality and character, Gordon might only be matched by Richard Petty — whose own final race was Gordon’s first.

As Gordon’s career wound down this season, there was debate over his greatest achievement. Most settled on a victory in the inaugural Brickyard 400, or perhaps the four titles.

But what just happened at Homestead might top them all.

“I mean, that’s life‑changing,” Gordon said Friday when asked about the mere possibility of winning the title. “I’m sure it’s been done in some sport, but I don’t think it’s ever been done in this sport.

“That’s too much for me to think about. I have no idea. It would be the best one I ever did, I can tell you that.”

Pinch yourself, NASCAR nation. Now it’s real. As it turns out, some dreams do come true.

2014

Joey Logano, 2014 Sprint Cup Series champion

HOMESTEAD, Fla. – Joey Logano’s nickname at one time was “Sliced Bread,” as in the best thing since.

But that moniker got moldy and was eventually dropped when the first four years of his NASCAR career made him look more like a bust than a budding star.

As of Sunday night, he doesn’t need to worry about a nickname anymore. Now Logano can simply be called “champion.”

Logano’s Sprint Cup Series championship, clinched by beating three other drivers in the first-ever winner-take-all finale at Homestead-Miami Speedway, marks the first of many championships for the Team Penske driver.

He’s only 24 years old – the same age Jeff Gordon was when he won his first championship – but is already in his sixth full season. Drivers often seem to get better with age and experience, peaking in their late 30s.

That should frighten Logano’s competitors, because it means he probably has two decades of racing left if he stays healthy. With that much time, and with already so much talent, Logano could become the next Jimmie Johnson.

But first, he’ll have a championship to celebrate and a brand to build. This will elevate his profile, which is currently nonexistent beyond NASCAR circles. Logano wasn’t one of last year’s 10 most popular drivers and, despite major sponsors like Shell and Coca-Cola, isn’t a recognizable name in the sports world.

That should start to change now that he’s a NASCAR champion – and happens to occupy the demographic NASCAR seeks as well. Though Logano often hears boos during driver introductions due to past clashes with veterans such as Tony Stewart, Denny Hamlin and Kevin Harvick, he’s actually an affable happy-go-lucky kid who can usually be found with a smile on his face.

Logano’s life is about to change, though. He’ll carry the mantle of champion into a busy offseason in which he plans to marry fiancée Brittany Baca on Dec. 13 (she picked the date 12/13/14 to make it easy for him to remember).

Legendary driver Mark Martin said Logano “can be one of the greatest that ever raced in NASCAR. I’m positive. There’s no doubt in my mind.”

That was in 2005. Logano was 15.

Nine years later, the champ is just getting started.

Denny Hamlin, 2014 Sprint Cup Series champion

HOMESTEAD, Fla. – To win his first championship, Denny Hamlin just needed to Be Like Mike.

With friend Michael Jordan on hand for support, Hamlin exorcised his personal demons from choking away the 2010 title and won his first career NASCAR title Sunday at Homestead-Miami Speedway.

The Joe Gibbs Racing driver, known to call his shot, repeatedly emphasized how confident he was in his car and ability at Homestead prior to Sunday’s race. But he wasn’t the favorite, since Hamlin had scored just one top-five finish in the Chase for the Sprint Cup prior to the finale.

Ultimately, Hamlin came through and delivered on a promise he made to Gibbs as a kid in 1992: He’d someday drive for JGR and win a title for the former football coach.

Thanks to Hamlin, Gibbs now has more Cup titles (four) than Super Bowl rings (three). And according to Hamlin, everyone should have seen this coming.

When NASCAR changed the Chase for the Sprint Cup format in January, Hamlin immediately decided the new rules were made for him.

He slid into a booth at his favorite restaurant , eyes poking from beneath a baseball cap, and laid out how his championship would happen. If he could survive the first two rounds, the third round – featuring some of his best tracks – would be almost a sure thing.

And then there was Homestead, which Hamlin said was perhaps his favorite track – even more than Martinsville Speedway.

Apparently, more people should have listened. That’s exactly how the championship unfolded – and now Hamlin can stop getting questions about whether he has the mental fortitude to deliver in a clutch situation.

After all, it was just four years ago when Hamlin coughed up a lead in the final race, letting the pressure get to him as Jimmie Johnson won the title instead.

This time, Hamlin was determined to relax and have fun. He told friends and family not to talk about racing but keep the conversations casual and light. He spent Saturday night at an early birthday dinner instead of locking himself in his motorhome.

The soon-to-be 34-year-old might not be done yet, either. He’s quietly been one of NASCAR’s top drivers since JGR plucked him from the Late Model ranks and then elevated him to Cup in 2006.

With a championship under his belt and the confidence to know what he can do under the new Chase format, Sunday’s championship might not be his only one.

Ryan Newman, 2014 Sprint Cup Series champion

(Note: I wrote this under the assumption that if Newman won the title, he wouldn’t do so by winning the race. I almost got burned on this one.)

HOMESTEAD, Fla. – The tortoise beat the hare.

Ryan Newman didn’t have the fastest car, the best team or the most resources this season. He didn’t have the statistics, either – no wins and just four top-five finishes entering NASCAR’s championship race.

But it was Newman, not his heavily-favored competitors, who emerged victorious Sunday night at Homestead-Miami Speedway as the 2014 Sprint Cup Series champion.

He is perhaps the most unlikely NASCAR champ ever, the result of a new system that was supposed to emphasize winning but instead produced the first winless champion in series history.

The merits of Newman’s title will be debated for years. But whether or not he was deserving in the traditional sense, Newman started the season under the same rules as everyone else – and beat them all.

Newman and his Richard Childress Racing team survived three elimination rounds — they used consistency to make it through – and then beat the faster cars of Kevin Harvick, Joey Logano and Denny Hamlin straight up in the championship race.

Every other driver had the same opportunity as Newman, but he’s the one who pulled it off. In that sense, it’s not his fault that NASCAR has a winless champion; he did what it took to win the title.

But NASCAR should absolutely make a tweak to the format to ensure this situation never happens again. The best solution might be to say no winless driver can qualify for the four-driver championship race unless they’ve won at least one race by the end of the Eliminator Round.

That way, consistency can be rewarded for 35 races but it would stop short of letting a winless driver become champion.

Of course, that ship has sailed now. Newman is somehow NASCAR’s new champion, and everyone involved with the sport will have to take a closer look at how exactly this could have happened.

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The Top Five: Breaking down the Phoenix race

Five thoughts after Sunday’s Round 3 elimination race at Phoenix Raceway…

1. That’s why we follow NASCAR

There are times throughout these long NASCAR seasons where we might question our passion for this crazy sport. There can be infuriating decisions, ho-hum races or feelings of discouragement when politics or economic realities creep into what should be an escape from reality.

But days like Sunday? Those are the races that keep us all coming back.

The final stage at Phoenix had so many emotions and so much drama that it almost didn’t even seem real at times.

You had Chase Elliott tapping Martinsville foe Denny Hamlin and eventually putting him in the wall, which led to a cut tire that ended Hamlin’s championship race hopes (which had seemed near-certain just moments earlier).

Then there was Elliott making a bold move to the front, putting himself in position for what appeared to be both a stirring first career victory and a championship berth.

And then, after all of that, there was Matt Kenseth — in likely the second-to-last race of his career — somehow tracking Elliott down despite not having clean air and making a pass for what was probably his final career win.

At the same time, that sequence of events improbably put Brad Keselowski into the championship race despite not having the kind of weekend that normally would advance a driver out of Round 3.

So no matter which side you were on (Elliott fan? Kenseth fan? Ford fan? Somewere in between?), you likely felt some level of both elation and disappointment as waves of excitement rolled through the final laps.

That’s the kind of emotional payoff that makes spending three hours of your Sunday in front of the TV all worth it.  It’s a wacky sport at times, and there can be intense frustrations that come with it.

But when NASCAR is good, it’s really good.

2. A popular win

Obviously, an Elliott victory would have been absolutely massive for NASCAR. The stands might have about fallen down with cheers had the young driver ended up winning the race and moving to Homestead. The marketing department would have had to work overtime all week to hype up a young star going for his first title in Dale Earnhardt Jr.’s last race.

But to see Kenseth win? For the sold-out Phoenix crowd, that might have been the next best thing out of the available options (Earnhardt wasn’t in contention, though he did finish 10th).

The image of Kenseth standing on top of his car, looking to the heavens and then pumping his fist like he won the championship is an image that will stay with everyone long after Kenseth’s career ends. It’s a great final shot for his Hall of Fame highlight reel someday.

It was also somewhat of a cathartic moment — not just for Kenseth fans, but longtime followers of the sport. Like Kenseth himself, many fans have felt pushed out of NASCAR as the sport completely cycles. There’s a different racing format, a different championship format, different rules and now different drivers.

So the idea of Kenseth not being able to exit with what seemed like a proper sendoff? Well, that just wasn’t very satisfying to longtime fans who have continued to stick around.

At least Earnhardt has had a full year to say goodbye and soak up the appreciation — or #Appreci88ion — from the tracks and his supporters.

Kenseth hasn’t. And though it can be argued he wouldn’t have wanted the fanfare anyway, he deserved some sort of ending that would help cushion the blow.

Sunday was it.

Those new guys who have come along and pushed drivers like Kenseth out of the sport? Well, Kenseth tracked one of them down — despite being more than double his age — and made a winning pass late in a crucial race. Some of the young drivers did end up in victory lane at Phoenix, but it was just to shake Kenseth’s hand.

So let the record show the oldest full-time Cup driver could still get it done as his career came to a close. Beating the next generation in the process had to be a pretty satisfying moment for the old guard.

3. What’s next for NASCAR

There’s been a lot of hand-wringing over what will happen after Earnhardt retires next week. Whose sport will this be?

The focus has been so much on the Young Guns that everyone seems to have overlooked the likely reality: The upcoming years will be dominated by drivers who are already regular winners in the Cup Series.

It’s not Elliott or Blaney or Kyle Larson or Erik Jones who are going to fill the shoes of Jeff Gordon and Tony Stewart and Earnhardt in the immediate future; they’re not winning enough races to pull that off yet.

The torch has already been passed, and all you have to do is look to three-quarters of the championship field to see where it went.

Drivers in their 30s are ready to feast. Martin Truex Jr. is 37 and could easily race for five to eight more years. Brad Keselowski (33) and Kyle Busch (32) are in the prime of their careers with perhaps a dozen years left. Denny Hamlin is still only 36.

The younger drivers will get there eventually, and certainly the glimpses of speed this season are promising.

But until they figure out how to beat the older drivers in crunch time situations, they aren’t going to be able to truly take over the sport.

4. Championship preview

If you asked me to name the three grittiest, most cutthroat racers in NASCAR, I’d say Kevin Harvick, Kyle Busch and Keselowski. Three former champions and drivers who can capitalize on any sniff of an opportunity to win.

Well, guess what? They’re racing each other for the title and going up against a driver in Truex who has had the most speed all year long.

This is an incredible championship field, to be honest. I’m really excited and anxious to see what happens and how this plays out.

Obviously, the two Fords are going to be at a speed disadvantage to the Toyotas. It’s been a Toyota season — and particularly a Truex season on the 1.5-mile tracks.

But crazy things happen in these races (remember when the fourth-best car of the title contenders won last year?), so it’s really anybody’s race.

That said, I’m going with Busch. The primary reason is I picked him before the start of the playoffs and it would be dumb to switch picks now, but I also think his combination of speed and otherwordly talent could come in handy on a late-race restart that might decide the title.

Between the championship race itself and the final races for Earnhardt, Kenseth and perhaps Danica Patrick, Homestead is going to be a truly memorable day.

I can’t wait.

5. What about Hendrick?

Before we go, let’s put a cap on Hendrick Motorsports’ season.

First of all, Elliott is going to be just fine.

Don’t worry that he’s not closing out races yet. He will figure it out in time, and then the wins and championships will come.

These playoffs have been an incredible stretch for Elliott, and he established himself as a fan favorite during that time. He’s finished second in almost half of the playoff races, emerged as the Good Guy in the Martinsville situation (even though he moved Keselowski), was labeled the People’s Champ at Texas and got his revenge at Phoenix.

Elliott will be the Most Popular Driver after Earnhardt leaves. And really, he was the best Hendrick car all season.

And that’s why I’m not as sure about Jimmie Johnson.

There’s no question Johnson is still an elite driver. But the 48 team looked off for most of the year — Johnson has the worst average finish of his career — despite winning three times early in the season.

And when you think about it, last year wasn’t very good for the 48 team, either — until he came out of nowhere to win the title, which masked many issues.

Johnson never finished a season with fewer than 20 top-10 finishes until last year, when he had 16. This year? He has 11.

The 48 team is headed the wrong direction.

Meanwhile, Johnson is 42 years old and will be the oldest full-time driver once Kenseth and Earnhardt retire.

So if the 48 is going to get back to its winning ways, how much time does it really have before Johnson, Chad Knaus — or both — move on to the rest of their lives.

In some ways, that sets up 2018 as a defining season for the 48 team’s future.