What happened: Convenience store Circle K will be the primary sponsor of Matt Kenseth’s No. 20 car for six races this season, beginning with Richmond International Raceway next week.
What it means: Word of an unspecified announcement had prompted speculation that Kenseth, 45, was retiring. The team told reporters who asked that it was not a retirement announcement, but that didn’t prevent rumors from running wild on places like Twitter and Reddit. One blatantly fake news story making the rounds Tuesday even said Carl Edwards was coming back to replace Kenseth. The veteran driver sarcastically took a shot at people who ruined his off-weekend with the retirement talk, saying the fake news story was written by someone in their basement. Just as in politics, NASCAR fans will have to be careful and discerning about trusting news sources now that it’s easier than ever for people to create fake news.
News value (scale of 1-10): Three. It’s just a six-race sponsorship, but it’s notable that Circle K had not been a primary sponsor on a car before.
Questions: Even though this wasn’t a retirement announcement, what does the future hold for a driver who is currently the oldest full-time competitor on the circuit? Can JGR get Circle K to expand its sponsorship in the future? Will this prompt Sheetz or Wawa to become primary sponsors of a car?