News Analysis: Hendrick Motorsports changes numbers

What happened: Chase Elliott will switch from No. 24 to his family’s famed No. 9 next season — along with the current No. 24 team — and the current No. 5 team with William Byron will instead become the No. 24 team. The No. 5 will not be used by Hendrick next season, though team owner Rick Hendrick said in a news release he would not rule out its return at some point in the future.

What it means: Bill Elliott used the No. 9 for a large part of his career and son Chase followed suit as he rose through the ranks, so this is a dream come true for the Elliott family. Meanwhile, Byron now will enter the Cup ranks with higher expectations on his shoulders. Even though it’s just a number switch — and Byron will be with what is now the No. 5 team, which has underperformed — the prospect of Byron in Jeff Gordon’s car number is significant. Longtime Elliott fans may be on board with the move, but newer Elliott fans — many of whom had warmed to the driver because he was Gordon’s successor in the 24 — may be wondering what to do now.

News value (scale of 1-10): Seven. Even though it’s just a number change, it’s a pretty big deal to have a new driver in the famous No. 24 car, see the No. 9 return with an Elliott driving it and watch the cursed No. 5 car disappear — all in one announcement.

Three questions: Will Gordon fans who started backing Elliott because he was in the No. 24 follow the driver to the No. 9, or will they root for Byron and stay with the number? Will the No. 9 team be able to shake whatever bad luck comes with being the “fourth” number at Hendrick (No. 5, No. 25)? What is our obsession with car numbers in NASCAR and why does it seem bigger than jersey numbers in other sports?