In a Tuesday afternoon statement, Richard Petty Motorsports said longtime sponsor Smithfield Foods left the team hanging for 2018 by backing out of a handshake deal to stay.
The statement painted Smithfield in a bad light and sparked fan outrage, which obviously upset executives at the company. So within a few hours, Smithfield retaliated with a strongly worded response that was, quite frankly, unbecoming of a major, multinational corporation.
Smithfield Foods Statement Regarding Richard Petty Motorsports pic.twitter.com/vyrVoGQwvN
— Smithfield Foods (@SmithfieldFoods) September 12, 2017
I totally get that Smithfield felt attacked and wanted to respond. The company has made a major investment in NASCAR and it felt like it was treated unfairly. Understandable.
But I don’t agree with how Smithfield reacted publicly to the situation. Going to war with one of NASCAR’s most beloved figures is a bad idea — even if executives felt it was justified — and it just makes Smithfield look amateurish.
I have ZERO experience in public relations except what I see from a media standpoint, so take this for what it’s worth. But here’s a statement Smithfield should have released instead of the one it did. (NOTE: THESE ARE MY PROPOSED WORDS, NOT THOSE OF SMITHFIELD.)
It has been an honor and privilege to be associated with Richard Petty, the King of NASCAR, who is a true American legend. As we said earlier today, Smithfield Foods made an extremely difficult decision to go in a different direction with its sponsorship for next season, and we recognize not everyone will agree with our choice.
However, we would like to clarify that Smithfield never had a handshake deal to return to Richard Petty Motorsports in 2018. We regret this obvious misunderstanding, but Richard Petty was mistaken when he said we backed out on our word. While it is true we wanted a reason to remain at RPM and held out hope for any sign of the team’s performance turning around, we ultimately did not see that at this time.
We share the goal of every NASCAR sponsor: To reach victory lane in the most prestigious series in American motorsports and contend for the championship. We truly wished that would happen at RPM, but we did not see a path to winning. That is why we decided to join Stewart-Haas Racing next season.
That said, we again want to thank Richard Petty and RPM for being such a great partner over the years. We are rooting for the team to succeed well into the future and hope another sponsor decides to support this iconic car and team owner in the great sport of NASCAR.
In the meantime, we will continue to invest in NASCAR. We love all race fans and are so appreciative of the support they have shown us while we have poured tens of millions of dollars into this great sport. We hope to see you all at the track soon and are looking forward to the future at Stewart-Haas Racing.